Marketing Advertising Specialist

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

MUST HAVE:

• Expertise in tracking technologies (e.g., HasOffers/Tune, postbacks, API integrations) and troubleshooting complex technical setups.
• Strong ability to identify inefficiencies and implement scalable process improvements.
• Experience with affiliate portals (e.g., Impact Radius, Rakuten, CAKE) and data visualization tools (e.g., Looker, Tableau, PowerBI).
• Proven ability to mentor peers, align cross-functional teams, and drive operational excellence.

EXPERIENCE: 6+ years of experience in operations, media buying, or technical project management, demonstrating progressive growth in responsibilities and impact.

YOUR ROLE

Scale efficiencies, align operational strategies with business goals, and ensure sustainable growth to enhance team-wide effectiveness and brand growth.

OUTCOMES

• Process Optimization: Identify and implement at least three process improvements within the first six months to enhance workflow efficiency and reduce errors.
• Technical Excellence: Serve as a subject matter expert for tracking platforms, troubleshooting API integrations, and resolving postback issues independently.
• Scalability & Automation: Develop automation solutions or operational frameworks that improve team efficiency and reduce manual workload.
• Data-Driven Decision Making: Utilize BI tools to analyze and resolve tracking discrepancies, providing insights that enhance performance.
• Mentorship & Leadership: Guide junior team members, fostering skill development and promoting best practices in operational execution.

APPLY IF YOU ALREADY HAVE:

• Experience: 6+ years in media operations, technical project management, or a related field with hands-on experience in tracking technologies.

• Technical Skills: Proficiency in HTML, API integrations, and affiliate marketing tracking platforms.

• Competencies:

• Problem Solving: Ability to troubleshoot complex operational issues independently and propose scalable solutions.

• Strategic Thinking: Understands how operational efficiencies impact broader business goals and proactively aligns workflows accordingly.

• Collaboration: Works cross-functionally with internal stakeholders to ensure operational excellence and seamless execution.

• Ownership Mentality: Demonstrates accountability for process improvements and operational outcomes.

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.