Latte Art Factory is looking for an experienced Brand Manager to launch a new coffee equipment brand and grow its awareness and desirability on an international scale.

For nearly 30 years we have been a premium supplier of innovative coffee solutions. Latte Art Factory won three

Specialty Coffee Association Best New Product Awards and is distributed in more than 60 countries.

YOUR RESPONSIBILITIES

New Brand Launch

Develop and align marketing goals/KPIs for the new brand launch.
Develop a marketing strategy and marketing/initiative plan for the first 24 months of the new brand launch.
Create a detailed launch plan and organize a kick-off meeting and regular project update meetings.
Develop and implement a concept for the trade show stand and the launch event.
Develop and implement a concept for the brand website and the social media channels.
Develop and implement a concept for the branding and the user interface of the coffee equipment.
Lead creation of marketing content e.g. PR-release, key visuals, videos, brochures, data sheets, pitch decks, case studies, etc.
Track and report launch results.

Ongoing Brand Management

Website: Manage and continuously update/refresh website content with Wordpress CMS-system.
Social Media: Manage Instagram-/LinkedIn-channels (incl. creation of posts, reels, stories, paid advertising).
Influencer Marketing: Identify potential influencers, align collaboration details and track results.
Newsletters: Develop, align and send out newsletters to distribution partners.
PR: Develop press releases, organize press events and track press coverage.
Events / trade shows: Organize brand events and trade show stands.
Market research: Conduct business analysis and market reviews; generate understanding of customer needs and behaviours.
Product management: Define product requirements based on market feedback and deep industry knowledge.

YOUR PROFILE

5+ years of experience in brand management, product marketing, product management or digital marketing in the coffee industry, preferably at a coffee machine manufacturer.
Bachelor or Master in Marketing or related discipline.
Experience in website hosting (preferably Wordpress) and social media management.
Superb English communication skills (verbal and written).
Strong leadership skills with proactivity, sense of urgency and a bias towards action.
Strong collaboration skills with a proven track record of building relationships with colleagues and business partners in a cross-functional environment.
Strong analytical skills to interpret complex data and turn findings into meaningful conclusions and actions.

OUR OFFER

Join a successful, solid family business with great ambitions for growth.
Receive a systematic onboarding and a professional on-the-job coaching.
Be part of a passionate, motivated and competent international team.
Take responsibility and influence the development of a new brand from day one.
Diverse tasks, flexible work hours and up to 100% remote work possible.
A performance-oriented, fast-growth environment with personal development and growth opportunities.

To be considered for this position, please send your motivation letter + CV (in English) to career@latteartfactory.com

Latte Art Factory, Paderborner Str. 33, 33161 Hövelhof, Germany

t +49 5257 98 98 0, career@latteartfactory.com, www.latteartfactory.com