Director of Digital Marketing

Make a SPLASH with Latham Pool Products!

At Latham Pool Products, we don’t just make swimming pools; we create opportunities for backyard dreams to come true. As the leading manufacturer in North America, Australia, and New Zealand, we are committed to delivering innovation, quality, and sustainability in everything we do.

We believe in building an environment where everyone can thrive. That is why we offer:

• A culture of integrity, collaboration, and respect.
• Comprehensive benefits for you and your family.
• Opportunities for growth, mentorship, and skill development.

Ready to join a team that makes a difference?

A little about the position:

The Director of Digital Marketing will be responsible for working with the VP of Marketing to evolve Latham’s digital strategy - aligning marketing, technology, and operations with business goals to enhance customer engagement, increase brand awareness, and drive revenue growth.

Position can be hybrid or fully remote but must work anywhere within Eastern Standard Time.

This position supports the Latham master brand across North America in addition to acquisition brands Radiant and GLI, Narellan Pools in Canada and Coverstar, Latham’s automatic safety cover brand.

Job Summary:

• Oversee the planning, execution, and optimization of digital marketing campaigns across various channels (e.g., SEO, SEM, social media, email), ensuring an optimal mix between brand awareness and performance marketing.
• Develop strategies to drive qualified traffic to the website(s) and landing pages through SEO, SEM, display media, paid social media marketing, email marketing, content marketing, integrated campaigns, and other lead generation and traffic driving strategies and tactics.
• Coordination with IT on connecting the dots between all system interfaces to ensure seamless transition of lead flow to builder partners.
• Manage and optimize various digital marketing channels, including website, social media, email marketing, and online advertising platforms.
• Oversee automation strategy and systems for email nurture campaigns.
• Manage digital integration between the Latham Masterbrand and recent acquisitions.
• Manage budgets and ensure efficient resource allocation.
• Track and analyze campaign performance, identify areas for improvement, and implement data-driven optimizations.
• Analyze data and identify trends to inform future strategies and campaigns.
• Regularly report on digital marketing performance and ROI to senior management.
• Management of external agency partners and vendors.
• Ensure a consistent brand experience across all digital touchpoints.
• Collaborate with other departments (e.g., sales, product) to align digital marketing efforts with overall business objectives.
• Coordinate content across multiple online/offline communications channels, including but not limited to company websites, campaign-specific microsites, social media channels, PR efforts, industry events and traditional print channels.
• Stay up to date with the latest digital marketing trends and technologies.

What You Bring to the Table: (Qualifications)

• Bachelor’s degree in marketing, digital marketing, internet marketing management or a related field.
• 10-15 years of online marketing management/digital strategy experience is required; specific experience in a manufacturing, consumer goods, B2B and/or B2C organization is preferred.
• Proficient in performance marketing/lead generation strategies.
• Experience designing online customer experiences and maintaining corporate websites.
• Expertise in user site navigation strategies and outbound Web marketing programs.
• Experience with Augmented Reality (AR.)
• Intermediate aptitude with CRM, Photoshop, HTML coding, Microsoft Office (Excel, PowerPoint, Word), WordPress (CMS), and social aggregation software.
• Ability to analyze and visualize data, report findings and implement relevant and effective optimizations.
• Working knowledge of current search engine optimization (SEO) methodologies, web analytics and Google Analytics.
• Experience successfully building, coaching, and motivating high performing teams and working cross-functionally.
• Excellent verbal and written communication skills
• Ability to occasionally travel domestically for internal and agency meetings as needed.

Why should you come work with Us?

Comprehensive Benefits for you and your family include:

• Medical, dental, and vision insurance
• HSA and FSA plans available
• 401(K) with 50% company match up to 6%
• Paid Time Off – 3 to 5 weeks per year with weekly accruals starting day one
• Holidays - 11 Paid, eligible on day one
• Life/ADD Insurance and Short/Long Term Disability insurance with buy up options

Professional Development: Training programs, Tuition Reimbursement, and growth opportunities.

Supportive Environment: A culture rooted in collaboration, integrity, and respect.

Some Important Information for you:

Position Title: Director of Digital Marketing

Location: Position can be hybrid or fully remote but must work within Eastern Standard Time.

Employment Type: Remote/Hybrid

Status: Full-time

Salary Range: $120,000-$170,000

Our compensation reflects the cost of labor across US geographic markets. Starting pay for this role will vary based on multiple factors, including location, knowledge, skills, education, and experience. Pay ranges may be modified in the future.

Bonus: MIB tier 2,17.5% of base salary

Latham Pool Products is an Equal Opportunity Employer and a Drug-Free Workplace Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our hiring process includes drug screening, background check & E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

The submission of your resume will expedite the review of your information.