E-commerce Marketing Manager

Meat N’ Bone is a privately owned retailer of premium quality meats, offering over 400 meticulously sourced products once reserved for top chefs. From USDA Prime and Wagyu-Angus Cross to authentic Japanese A5 Wagyu, we provide exclusive access to world-class cuts sourced from the finest programs globally. Our commitment to quality, traceability, and excellence ensures an elevated dining experience with every bite.

Our rigorous sourcing standards extend beyond beef to include fish, seafood, lamb, duck, domestic and imported pork, poultry, and a diverse selection of game meats—all from farmers and suppliers who prioritize care and sustainability.

Our mission is to redefine how consumers access and experience premium meats by providing restaurant-quality proteins, expert knowledge, and exceptional service. We bridge the gap between top purveyors and home chefs, offering unmatched quality, traceability, and convenience through our omnichannel approach—boutique stores (in Florida), on-demand delivery, and nationwide shipping.

This role is hired as a contractor, 100% Remote and, payment in USD. English proficiency is required (C1 or above)

Key Responsibilities

• Lead and execute the digital marketing strategy across paid media, SEO, and owned channels
• Manage and grow owned channels, including email marketing via HubSpot and social media platforms
• Plan, build, and optimize 10 core holiday campaigns throughout the year, along with weekly promotional and evergreen campaigns
• Track campaign performance across all channels and deliver weekly reports with KPIs, insights, and recommendations
• Own the customer lifecycle from acquisition through retention, using segmentation and automation tools
• Oversee eCommerce catalog strategy, including product positioning, pricing reviews, and promotional planning
• Monitor competitor activity using competitive intelligence platforms to identify opportunities and trends
• Analyze key performance metrics such as ROAS, CAC, LTV, conversion rate, and retention
• Collaborate with product, creative, and operations teams to ensure alignment and timely execution of marketing efforts
• Manage external agencies and freelancers (as needed) while executing core responsibilities in-house
• Use content marketing to tell the story behind our sourcing, quality, and culinary inspiration

Qualifications & Skills

• 4+ years of experience in eCommerce marketing, ideally in DTC food, CPG, or premium/luxury goods. We are looking for a seasoned eCommerce professional.
• Required experience with Shopify and managing eCommerce storefronts
• Proven experience running campaigns on Google Ads and Meta (Facebook/Instagram)
• Experience with HubSpot and analytics platforms like GA4 and Looker
• Strong understanding of eCommerce attribution models and customer journey tracking
• Experience managing eCommerce product catalogs, including pricing strategy and SKU-level analysis
• Experience with competitor tracking tools (e.g., Similarweb, Semrush, PriceSpider, etc.)
• Proficient in A/B testing, CRO, and campaign optimization
• Strong communication and copywriting skills with a passion for storytelling
• Organized, self-driven, and comfortable working in a fast-paced, founder-led environment
• Bonus points for culinary knowledge or food industry experience