Brand Manager

Role: Brand Manager

About our Client: https://becarelove.com/

About the Role:

We are seeking a Marketing Brand Manager to lead and execute marketing initiatives across two dynamic brands. This role is ideal for a strategic and creative professional who can balance brand positioning, campaign execution, and cross-functional collaboration to drive awareness, engagement, and growth.

Key Responsibilities:

• Develop and execute marketing strategies and campaigns for two distinct brands, ensuring alignment with business goals and brand positioning.
• Manage brand calendars, promotions, product launches, and events across digital and traditional channels.
• Oversee the creation of brand assets, working closely with design, content, and external agencies.
• Monitor campaign performance, track KPIs, and provide actionable insights to improve ROI.
• Ensure brand consistency across all communication channels and customer touchpoints.
• Partner with sales, product, and customer experience teams to align on go-to-market strategies.
• Conduct market research and competitor analysis to identify trends and growth opportunities.
• Manage budgets and timelines, ensuring efficient allocation of resources across both brands.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 4+ years of experience in brand management or marketing roles, preferably managing multiple brands or product lines.
• Strong understanding of digital marketing, social media, and content strategy.
• Excellent project management skills with the ability to manage multiple priorities.
• Strong analytical skills to evaluate performance metrics and optimize campaigns.
• Creative thinker with excellent communication and interpersonal skills.
• Experience collaborating with cross-functional teams and external agencies.