Marketing Campaign Manager

Company Summary

Lasso MD is a next-generation digital marketing agency that pairs innovative marketing services with advanced software tools to drive new patient acquisition and revenue growth for dental practices. We combine custom website development, SEO/AI Search, social media marketing, and targeted advertising with automated patient-growth and ROI software - helping practices attract more patients and grow revenue.

Role Summary

The Marketing Campaign Manager works directly under the Head to Marketing to develop, execute, and manage corporate marketing campaigns end-to-end. This includes corporate marketing and partner co-marketing initiatives across key outbound channels - paid search, paid social, organic, content, events, and email. The ideal candidate is passionate about evidence-based marketing, sharp value propositions and precision audience segmentation; and is eager to join a fast-paced, high-impact team focused on driving more high-quality leads and demos to our account executives.

What Success Looks Like

• Launch-ready campaigns and content delivered consistently, on schedule, and on brand.
• Measurable growth in qualified lead and demo volume from owned campaigns.
• Clear, timely reporting that translates campaign performance into actionable insight.
• Continuous performance gains driven by structured testing and optimization.

Key Responsibilities

• Develop, plan, and execute multi-channel campaigns (email, paid social, paid search, organic, content, events) to meet demand-generation and revenue goals across key audience segments.
• Own campaign calendars and timelines to keep initiatives on track.
• Craft and refine value propositions, messaging, and audience segments that improve targeting and conversion.
• Use AI tools to accelerate content and design creation and customization as needed.
• Run A/B tests on creative, audiences, and messaging; apply learnings and report on campaign KPIs.
• Partner with internal teams to align product marketing and customer success, and to optimize lead handoff, nurture flows, and funnel conversion.
• Manage communication with external marketing partners and key stakeholders.

Required Qualifications

• 3-5+ years of proven success managing marketing campaigns & driving demand generation.
• Advanced proficiency with end-to-end campaign development, A/B testing and optimization.
• Past role owning a defined MQL quota across multi-channel marketing, including email, paid social, paid search, content and events.
• Experience with partner or co-marketing initiatives.
• Experience with HubSpot or comparable marketing automation tools.
• Experience with Salesforce or comparable CRM tools.
• Strong content production skills.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines simultaneously.

Preferred Qualifications

• Experience with graphic design tools such as Adobe Creative Suite and Canva
• Experience working with dental practices or in the healthcare industry
• Experience in a digital marketing agency
• Experience with Jira project management (boards)
• Working knowledge of SEO and AI Search visibility
• Advanced Excel skills for analysis, reporting, and decision-making
• Familiarity with the Challenger sales methodology

Salary & Benefits

• $75,000–$90,000 USD per year (based on experience and geomarket rate).
• Competitive benefits package including health, dental and vision insurance.
• Unlimited PTO
• Remote