Director, Marketing Analytics

About Lantern

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com.

About You:

• You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins.
• INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
• You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas.
• You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
• Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear.
• You thrive in a Team Environment. Collaboration is key in innovation and creating change.

These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life.

If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.

Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.

Director of Marketing Analytics

Location: Remote, USA

Reports To: VP, Marketing Operations

Job Summary:

Lantern is seeking a strategic, data-driven Director of Marketing Analytics to lead and scale our analytics team and identify key trends and opportunities that will help member, growth and product marketing leaders beat their goals. This role will be responsible for overseeing the measurement and optimization of marketing campaigns, building and monitoring dashboards to hold marketing teams accountable, developing robust attribution models to inform investment decisions and implementing an A/B testing function. You will lead a team of talented analysts and collaborate cross-functionally to drive marketing performance and business growth.

Key Responsibilities:

Leadership & Team Management

• Lead, mentor, and grow a high-performing marketing analytics team.
• Foster a culture of data curiosity, collaboration, and continuous improvement.
• Set clear team goals and performance metrics aligned with business objectives.
• Act as a key advisor to the CMO and executive leadership, translating analytics into strategic decisions.

Campaign Measurement & Optimization

• Design and implement frameworks to measure the effectiveness of multi-channel marketing campaigns (paid, owned, earned).
• Evaluate performance across the entire funnel and recommend improvements.
• Implement and lead a testing process to continuously improve campaigns.
• Partner with marketing teams to provide actionable insights and optimize campaigns in-flight and post-campaign.
• Develops and maintains dashboards and reporting to track and analyze key business metrics, providing actionable insights.
• Investigates unexpected fluctuations in business metrics, generating explanations and data-driven recommendations to present to executives.
• Conducts regular analyses of data across key user cohorts and demographics, pinpointing the sources of anomalies and trends.
• Leverages external data sources to assess whether external factors are contributing to observed anomalies and business fluctuations.

Attribution & Modeling

• Own the development and refinement of attribution models (e.g., multi-touch, last-click, media mix modeling) to measure ROI across marketing channels.
• Work closely with data engineering and science teams to ensure models are scalable and accurate.
• Communicate insights and recommendations to senior stakeholders clearly and effectively.

Budget Management & Forecasting

• Support marketing leadership in budget planning and allocation based on data-driven performance insights.
• Build models to forecast and measure campaign performance, customer acquisition costs and ROI across inbound and outbound channels, including paid, events, email, digital and direct mail.
• Monitor spend against budget, flag variances and recommend reallocation strategies.
• Partner with Finance, Commercial Ops, Call Center Operations, Product, and Data teams to align on business goals and ensure consistency in reporting.

Qualifications:

• Bachelor's or Master’s degree in Marketing, Statistics, Business Analytics, Economics or a related field.
• 8–10+ years of experience in marketing analytics, with at least 3 years in a leadership role.
• Proven experience managing teams and delivering measurable impact through analytics.
• Deep expertise in marketing measurement, attribution modeling and campaign optimization.
• Strong command of analytics tools and platforms (e.g., SQL, Excel, Tableau/Looker, Google Analytics, Adobe Analytics).
• Experience with data modeling, forecasting and budget planning.
• Excellent communication and storytelling skills, with the ability to influence stakeholders at all levels.

Preferred Skills:

• Experience with experimentation frameworks (A/B testing, incrementality testing).
• Background in healthcare, SaaS, or performance marketing environments.
• Familiarity with tools like R, Python, or other statistical modeling software.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave

Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.