Growth Marketing Strategist

We are looking for a highly skilled Growth Marketing Strategist to lead the development and execution of innovative marketing campaigns across digital and social media platforms. The ideal candidate will possess a strong blend of strategic thinking, creative vision, and data-driven decision-making to elevate our brand’s presence and engagement.

Key Responsibilities:

Growth Strategy & Execution

Develop and implement scalable growth marketing strategies across multiple channels, including paid ads, SEO, content, email, and social media.

Design and execute lead generation campaigns to drive qualified leads and nurture them through the sales funnel.

Optimize marketing automation and CRM tool (GoHighLevel) to streamline workflows and enhance customer engagement.

Strategy Development

Design and implement comprehensive marketing strategies for social media, video content, and digital campaigns aligned with business objectives.

Develop retention strategies to increase customer lifetime value and reduce churn.

Content & Creative Execution

Generate compelling, brand-relevant concepts for multimedia content that drives audience engagement and conversion.

Partner with design, copywriting, and digital teams to produce high-quality, on-brand assets.

Performance Analysis & Optimization

Monitor campaign metrics, derive actionable insights, and optimize strategies for continuous improvement.

Conduct A/B tests and analyze customer journeys to improve conversion rates.

Work & Collaborate

Work and collaborate with cross-functional teams, including design, content, product, and sales, to ensure cohesive and effective marketing initiatives.

Partner with design, copywriting, and digital teams to produce high-quality, on-brand assets.

Industry & Trend Awareness

Stay informed on emerging digital trends, platform updates, and competitive best practices to maintain a cutting-edge approach.

Identify and test innovative growth tactics to improve marketing performance.

Qualifications:

- Bachelor’s degree in Marketing, Communications, or a related field.

- 3+ years of experience in digital marketing, social media strategy, or content creation, preferably in a corporate or agency setting.

- Experience in Generative AI tools (e.g., ChatGPT, Claude ai, Gemini) to enhance content creation, optimize ad copy, and personalize customer interactions at scale.

- Demonstrated success in developing and executing high-impact marketing campaigns (portfolio or case studies required)

- Experience in Google Analytics, CRM (especially GoHighLevel or Hubspot), and other marketing automation tools.

- Exceptional communication and project management skills, with the ability to lead initiatives in a collaborative environment.

- Preferred: Experience with multimedia production (video, graphic design) or influencer marketing.