We are seeking a strategic and execution-oriented Director of Marketing to build and lead Landmark’s first centralized marketing function. This role will serve as a key partner to senior leadership and cross-functional teams to drive lead generation, unify messaging, strengthen brand positioning, and support business growth across the firm.

The ideal candidate is a “builder-doer” hybrid—equally comfortable developing a marketing roadmap as they are launching campaigns, writing copy, and driving performance. They will bring a strong understanding of demand generation, digital marketing, account-based marketing (ABM), and content strategy, with hands-on experience executing programs that generate measurable pipeline, enhance our brand awareness, and elevate our customer / client / partner engagement.

This is a highly visible role with the opportunity to define and scale marketing infrastructure across Landmark, shaping the next chapter of growth for the company.

ROLE AND RESPONSIBILITIES

Strategic Leadership

Define Marketing Vision: Shape and execute a centralized marketing vision aligned with Landmark’s revenue priorities.
Build the Function: Develop foundational marketing infrastructure, integrating digital tools, workflows, and best practices that drive scale and measurable outcomes. Develop a budget and clear order of priorities for execution. Includes defining cross-functional resources and responsibilities, hiring talent, and managing agencies/vendors across a global, matrixed environment.
Lead Cross-Functional Planning: Align with senior leadership to drive integration between teams and prioritize projects that deliver enterprise-wide value and balance competing needs across the organization. Show clear ownership of marketing goals that align with broader business priorities and revenue goals.
Executive Communication & Stakeholdering: Influence practice leaders and partners; demonstrate excellent brief-to-board presence.

Revenue & Demand Generation

Design Campaign Strategy: Develop and execute targeted demand generation strategies to support lead flow across BD, IB, and Events practices.
Execute Digital Campaigns: Own performance marketing channels such as email, social, and paid media, delivering measurable ROI and marketing-sourced pipeline.
Sales Enablement: Build pursuit toolkits, case decks, and sales plays; partner closely with SDR/BD for joint planning and enablement.
Account-Based Marketing (ABM): Orchestrate 1:1 and 1:few programs using intent data platforms (6sense, Demandbase, Bombora).
Funnel Instrumentation: Measure and optimize MQL to SQL to Pipeline to Revenue; monitor CAC/LTV and experimentation results;
Analyze marketing KPIs, conversion metrics, and campaign performance to continuously improve results and inform future strategy.
Drive Content-Led Growth: Oversee production of consistent and ongoing thought-leadership and sales content including landing pages, campaign copy, case studies, newsletters, PR, and managing domain-specific content.:

Brand & Communications

Refine Brand Positioning: Develop and articulate a unified brand message and visual identity across all internal and external channels.
Ensure GTM Alignment: Review ICP across Landmark’s various service offerings to refine and improve our GTM tactics.
Support Events Marketing: Partner with the Events team to promote and amplify our event capabilities, build pre-event, in-event and post-event marketing strategies to ensure consistent and engaging communications that ties to broader Landmark demand generation goals. This will include periodic travel to events and networking opportunities.
Elevate Web & Social Presence: Oversee updates to website content, blog, and social media channels to ensure consistent and engaging brand expression.
Thought Leadership Engine: Translate SME insights into POVs, reports, and campaigns that open doors with executive buyers.
Brand, PR & Analyst Relations: Elevate firm reputation through earned media and analyst engagement.

Partner & Alliance Marketing

Build joint GTM strategies, and co-sell/up-sell motions with strategic partners, clients, and sponsors (AWS, Microsoft, Google, etc.).
Develop campaigns with external ecosystems to expand reach and drive co-marketing value.

Operational Excellence

Audit Tools & Systems: Evaluate existing martech stack (CRM, CMS, email platforms, social tools) and identify areas for improvement or consolidation. Identify and deploy AI-powered tools to increase scale and performance as a lean team.
MarTech & CRM Fluency: Run Salesforce, MAP (Marketo/HubSpot), attribution platforms, and analytics/BI systems in close partnership with Marketing Ops.
Revenue Operations: Determine marketing spend, channel allocation, and vendor selection in alignment with campaign goals and business priorities.
Change & Agency Management: Select and manage vendors; drive process improvements across marketing operations and GTM.

SKILLS & EXPERIENCE

The ideal candidate has:

Marketing Leadership: 5-8+ years of experience leading marketing strategy and execution across B2B or professional services environments.
Revenue Ownership: Proven ability to generate and report on sourced/influenced pipeline tied to closed-won revenue.
Demand Generation & ABM Expertise: Experience in both broad-based demand programs and targeted ABM campaigns leveraging platforms like 6sense, Demandbase, and Bombora.
MarTech & Tool Stack Comfort: Hands-on digital marketing experience with Salesforce, Marketo/HubSpot, attribution systems, Google Ads, SEO/SEM, analytics/BI, social media management, web analytics, and AI-powered tools.
Partner/Alliance Marketing: Experience building GTM motions with strategic technology partners (AWS, Microsoft, Google, etc.).
Vertical Fluency in Tech: Understanding of cloud, data, AI, and cybersecurity markets; able to market complex services to both technical and business buyers.
Demand Generation Expertise: Proven ability to generate pipeline through digital campaigns, automation, and conversion-focused content.
Content Development: Strong writing and content development skills with experience crafting persuasive, sales-oriented messaging.
Global/Matrix Operator: Comfort navigating matrixed organizations and aligning across practices, partners, and regions.
Project Management: Excellent organizational skills with the ability to manage multiple priorities, stakeholders, and timelines.
Team Leadership & Org Design: Track record of hiring, developing, and directing in-house teams and agencies.
Data-Driven Operator: Proficiency in funnel metrics (MQL to SQL to Pipeline to Revenue), CAC/LTV, and ROI measurement.
Cross-Functional Collaboration: Experience working with sales, events, and product or advisory teams to align marketing efforts with revenue goals.
Growth Mindset: A desire to build, learn, iterate, and grow within a dynamic, entrepreneurial environment. Candidates from smaller, fast-paced companies will thrive here.

Why Join Us

You’ll be joining a high-energy, purpose-driven team with a culture of innovation, curiosity, and impact. This is a rare opportunity to define a new function within a growing firm and make your mark across industries, clients, and communities.

ⓘ View potential timezone restrictions

Our company is headquartered in New York City and we offer a virtual/remote work arrangement for all employees. This role requires a willingness to travel occasionally for events, sales, and networking opportunities. While our core hours often align with the East Coast, we are flexible and accommodating to candidates from all time zones. Candidates must be authorized for employment in the United States.

About Landmark Ventures

Landmark Ventures is a technology-focused investment bank and strategic advisory firm specializing in M&A, capital raising, business development, and strategic partnerships. We partner with trusted brands, high-growth startups, and venture capital firms, delivering results through our unique combination of advisory services and exclusive events. We are now entering a new chapter—investing in the infrastructure, systems, and strategy to scale our reach and accelerate enterprise success.

About Our Benefits:

Competitive compensation package where you'll be rewarded based on your contribution and recognized for the value you bring to Landmark.
Generous vacation and holidays, including all Federal holidays including the day after Thanksgiving. Additionally, team members get two days each year to volunteer, and receive an additional day of Paid Time Off for each anniversary up to five years.
Comprehensive health insurance: team members pay $1 each month for full medical, dental, vision, and life insurance with a broad network through ADP.
Steller team of co-workers, an engaged virtual culture, and a lot of Awesome Fun Times (AFTs) in-person and virtually (team outings, Wellness Wednesdays with special guests, virtual get-togethers, active Slack groups, and more).
Meaningful work at an organization that focuses on your growth. Landmark offers professional development sessions, career conversations, external resources, and plenty of stretch opportunities to hone your skills.