Email Marketing Specialist

Pay rate: $56.54/hr

Location: Hybrid if LA based – Open to remote (100%)

The CRM Specialist & Engineer will build and oversee ongoing and custom projects created in Salesforce Marketing Cloud, Snowflake, and other tools to drive revenue and increase subscriber engagement.

Daily Responsibilities:

Responsibilities – % of time:

• Email build and execution – 60%
• SFMC backend technical projects – 30%
• Miscellaneous projects – 10%

Responsibilities Listed:

• Maintaining email calendar of CRM sends.
• Process subscriber data to ensure email compliances.
• Analyzing email statistics post-send.
• Help QA with CRM sends.
• Finding new opportunities and strategies to help enhance email engagements through AB testing.

Technology requirements:

• Proficiency with Salesforce Marketing Cloud, Braze, or similar CRM platforms.
• Strong understanding of HTML, CSS, Javascript, SSJS, Ampscript, and SQL.
• Ability to analyze data and synthesize findings in utilizing tools like Excel or Tableau.
• Familiarity with Photoshop, Illustrator, and DreamWeaver.

Years experience:

• 3-5 years of experience in email and mobile marketing or closely related fields

Required background/ Skillsets:

• Demonstrated knowledge of good subscriber data management
• Understanding of international privacy regulations (GDPR, CCPA, etc.) and how they impact CRM program strategy
• Ability to manage multiple projects simultaneously in a deadline-driven environment
• Experience building customer journeys and knowledge of how to leverage lifecycle marketing principals to maximize CRM program ROI

Must Have Skills / Requirements

Proficiency in Salesforce Marketing Cloud

• Years of Experience (3-5+); Email studio, automation, and reports.

Well versed in HTML

• Years of Experience (3-5+); Usage of Photoshop and DreamWeaver.

Usage of Microsoft Applications

• Years of Experience (1-3+); MO365 applications.

Nice to Have Skills / Preferred Requirements

1. Demonstrated experience driving key business KPIs through innovative approaches to project strategy and execution
2. Experience with data analysis in Python or R a strong plus
3. Experience in performance or direct response marketing, ideally within a large consumer-focused brand
4. Interest in movies, games, and comics is a plus
5. Bachelor’s Degree with Major or Minor in Marketing, Business, or related fields is preferred
6. Certifications in SFMC is a plus
7. Able to work PST or MST time.