Marketing Specialist - Accounts

The Core Responsibilities For The Job Include The Following

Strategic Account Penetration (50%)

• Own the design and execution of account-based marketing programs for targeted global enterprise accounts.
• Prioritize high-value accounts in collaboration with Sales to ensure maximum outreach impact.
• Develop use-case-driven narratives tailored for technical enterprise buyers like CTOs and Engineering Leaders.
• Own ABM-driven pipeline generation and influence long-term revenue outcomes.

Multi-Channel Campaign Execution (30%)

• Plan and run multi-channel campaigns across email, LinkedIn, events, and content syndication.
• Drive personalized messaging tailored to specific accounts, industries, and personas.
• Work with content teams to create account-specific assets that drive engagement.
• Continuously experiment with engagement tactics to improve conversion across the funnel.

Sales Alignment and Data Intelligence (20%)

• Partner closely with Account Executives and SDRs to align on account plans and outreach strategies.
• Enable sales teams with actionable insights, messaging, and campaign support.
• Leverage intent data and CRM insights to refine targeting and measure ROI.
• Translate complex campaign data into actionable insights for marketing and sales stakeholders.

This job was posted by Vishali Tuli from TestMu AI.