Digital Marketing Manager - Paid Search

Digital Marketing Manager – Paid Search

Location: Denver, CO or Chicago, IL (Remote with monthly co-working meetups)

Salary: $60,000 – $95,000 annually (dependent on experience)

About the Opportunity

Lakeshore Talent is partnering with a fast-growing digital marketing agency in the ecommerce space to hire a Digital Marketing Manager – Paid Search. This is an exciting opportunity to join a collaborative, high-performing team that supports a diverse portfolio of ecommerce and B2B clients.

This role is ideal for a junior to mid-level digital marketer (2–5 years of experience) who thrives in a client-facing environment and has a strong foundation in paid search, with additional exposure to paid social and broader digital media.

What You’ll Do

Campaign Strategy & Planning

• Translate client business goals into actionable digital marketing strategies
• Develop integrated media plans across paid search, paid social, display, and affiliate channels
• Define KPIs, audience targeting, and budget allocation
• Forecast performance and recommend optimizations to improve ROI/ROAS

Campaign Execution & Optimization

• Own day-to-day management of paid media campaigns, with a focus on Google Ads and paid search
• Launch, monitor, and optimize campaigns across multiple platforms
• Manage budgets, bids, audience targeting, and creative testing
• Ensure accurate tracking, tagging, and data integrity (pixels, GTM, etc.)

Performance Analysis & Reporting

• Monitor campaign performance and identify trends and opportunities
• Build and deliver client-ready reports with clear insights and recommendations
• Translate complex data into actionable, business-focused insights

Client & Team Collaboration

• Serve as a key point of contact for clients on campaign performance
• Support client presentations and ongoing communication
• Partner with internal teams across creative, analytics, and account management

Growth & Continuous Improvement

• Stay current on platform updates and digital marketing trends
• Contribute to internal best practices, training, and process improvements
• Support new business efforts and campaign audits as needed

What We’re Looking For

Required Qualifications

• 2–5 years of digital marketing experience (agency experience highly preferred)
• Strong emphasis on paid search (Google Ads); exposure to paid social is a plus
• Experience managing campaigns across multiple platforms (Google, Meta, etc.)
• Familiarity with Google Analytics, GA4, and reporting tools
• Strong analytical mindset with the ability to turn data into insights
• Excellent communication skills and client-facing experience
• Ability to manage multiple campaigns in a fast-paced environment

Preferred Experience

• Ecommerce and B2C marketing experience
• Demand generation experience
• Experience with GTM, pixel tracking, and campaign troubleshooting
• Platform certifications (Google Ads, Google Analytics, Meta, etc.)

Schedule & Flexibility

• Standard hours: ~9:00 AM – 5:00 PM (MT or CT)
• Flexible, results-driven environment (not chained to your desk)
• Occasional light weekend check-ins during ecommerce launches (communicated in advance)

Perks & Benefits

• Unlimited PTO
• Medical, dental, and vision coverage
• 401(k) with company match
• Monthly wellness stipend
• Pet adoption stipend
• Annual company retreats
• Monthly co-working meetups in Denver and Chicago
• Professional development, certifications, and conference reimbursement
• Charitable contribution matching
• Strong work-life balance and supportive team culture

Growth & Development

• Structured onboarding and training program
• Clear performance expectations and systems
• Manager check-ins every 6 weeks
• Formal performance reviews every 6 months
• Opportunities to grow within the agency and expand skillsets

Why Apply?

This is a great opportunity to join a growing agency at an exciting stage, where you’ll have the chance to own campaign performance, work closely with clients, and deepen your expertise in paid search while gaining exposure across the full digital ecosystem.