PPC Specialist (Marketing Industry)

Job Title: Facebook & Google Ads Buyer (Omnichannel)

Location: Remote

Schedule:9:00 AM - 6:00 PM Mountain Standard Time

USD Salary: $1,600 - $2,400 ($10 - $15 per hour)

We are seeking an experienced Omnichannel Performance Marketing Specialist / Ads Buyer to plan, execute, and optimize paid media campaigns across multiple digital platforms, including Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube, Performance Max), and additional channels such as TikTok and LinkedIn.

The ideal candidate is a data-driven performance marketer with a strong creative sensibility, capable of translating business objectives into high-performing campaigns that drive measurable ROI. You will collaborate closely with marketing and creative teams to scale acquisition efforts, test audiences, optimize creatives, and improve overall campaign efficiency.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across Meta, Google Ads, YouTube, TikTok, LinkedIn, and other relevant platforms
• Develop and implement data-driven omnichannel advertising strategies aligned with performance KPIs
• Manage advertising budgets and continuously optimize spend allocation to maximize ROI
• Monitor campaign performance and implement real-time optimizations based on data insights
• Conduct structured A/B testing across creatives, audiences, placements, and messaging
• Collaborate with creative teams to develop high-performing ad creatives (static, video, copy) using tools such as Canva and Adobe Suite
• Track, analyze, and report campaign performance using GA4, Google Tag Manager, Meta Ads Manager, and other analytics platforms
• Ensure accurate conversion tracking, attribution setup, and funnel performance across all channels
• Coordinate closely with Account Managers to align campaign strategy, execution, and reporting
• Stay current with industry trends, platform updates, and best practices in performance marketing

Qualifications

• Minimum 3+ years of proven experience in paid media buying and performance marketing
• Strong hands-on experience with Meta Ads Manager and Google Ads (Search, Display, YouTube, Performance Max)
• Experience with TikTok Ads and/or LinkedIn Ads is considered a strong advantage
• Strong understanding of omnichannel marketing and cross-platform campaign optimization
• Proficiency in GA4, Google Tag Manager (GTM), and digital analytics tools
• Experience in conversion tracking, pixel implementation, and funnel optimization
• Ability to collaborate effectively with creative teams on performance-driven ad concepts
• Strong analytical and data interpretation skills with high attention to detail
• Excellent communication and cross-functional collaboration abilities
• Agency experience is an advantage
• 2 years of experience working in an omnichannel environment (Facebook, Google Search/LSA, LinkedIn, etc.)
• Hands-on experience with GoHighLevel (HighLevel CRM), including connecting ad accounts, setting up funnels/forms, and managing lead tracking and automation workflows

Benefits

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player, you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.