Sr. Product Marketing Manager, Content Cloud

For our client, we are seeking a Sr. Product Marketing Manager to join the team of a leader in the Enterprise Technology space.

This role will own the commercial strategy for a key content platform offering, helping shape how the company positions, packages, and grows the product in the market. The position will partner closely with Sales, Product, and customer-facing teams to strengthen adoption, retention, and expansion across the installed base. It will also drive competitive intelligence, customer insights, and external-facing storytelling to support launches and market differentiation.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $155,000 – $175,000 annually

Responsibilities

• Own and execute the commercial strategy for the product line.
• Drive renewal and expansion narratives for the largest installed base, with a focus on increasing adoption of key product capabilities.
• Develop and lead competitive strategies, including battlecards and win/loss analysis.
• Manage pricing, packaging, and value propositions in close partnership with Sales and Product teams.
• Set and track adoption goals for new launches, iterating based on data and customer feedback.
• Integrate customer and market insights into strategy through direct engagement and research.
• Represent the company in external settings, including demos, webinars, and industry events.

Qualifications

• 8-12 years of B2B SaaS product marketing experience, particularly with headless CMS, DXP, DAM, or content infrastructure products.
• Hands-on enterprise DAM or content management experience with a strong grasp of RFPs and complex buying processes.
• Proven ownership of pricing and packaging decisions, with the ability to defend those choices confidently.
• Ability to conduct live product demos unscripted.
• Experience positioning against market incumbents and challengers, with a record of learning from wins and losses.
• Demonstrated success in driving product adoption post-launch, leveraging data effectively.
• Strong communication skills and executive presence, enabling effective collaboration with senior leaders.

Benefits

• Dynamic and challenging work environment with opportunities for personal and professional growth.
• A strong sense of community with team bonding activities and a respectful team culture.
• The opportunity to work with prestigious brands across multiple industries, enhancing your professional profile.
• An inclusive culture where every voice is valued and team contributions are recognized.

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.