Senior Manager, Lifecycle Marketing

For our client, we are seeking a Senior Manager, Lifecycle Marketing to join the team of a leader in the Enterprise Technology space.

This role will define and scale the company’s lifecycle marketing function, with a focus on email, nurture, onboarding, activation, and retention programs. The ideal candidate will build a governed operating model that improves engagement, strengthens customer and prospect journeys, and supports measurable business impact across global teams. This position will also partner closely with cross-functional stakeholders to bring structure, reporting, and AI-enabled innovation to lifecycle execution.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $120,000 – $145,000 annually

Responsibilities

• Establish a comprehensive lifecycle operating system for email and nurture programs.
• Develop new-user onboarding and activation workflows to improve engagement.
• Create retention programs based on customer signals rather than calendar timelines alone.
• Build a documented and governed marketing automation strategy from existing workflows.
• Design and implement reporting for lifecycle contribution metrics based on business needs.
• Integrate lifecycle processes into agentic workflows to leverage AI effectively.
• Lead the creation and growth of the lifecycle marketing team.

Qualifications

• 6+ years of experience in B2B lifecycle, email, or growth marketing, preferably in enterprise software.
• Hands-on experience with marketing automation tools such as HubSpot or Marketo.
• Strong understanding of deliverability, frequency capping, and list hygiene principles.
• Experience managing both prospect and customer lifecycle strategies.
• Fluency with intent data tools such as 6sense or Demandbase, including program entry strategies.
• Analytical mindset with the ability to define and defend metrics accurately, even amid unreliable data.
• Experience using AI tools in marketing and a vision for integrating them into lifecycle programs.

Benefits

• Opportunity to define and build a new marketing function from the ground up.
• Direct influence on the marketing strategy across global teams.
• Collaboration with cross-functional partners in a dynamic, agile environment.
• Exposure to advanced tools and technologies, including AI applications in marketing.
• Chance to work in a fast-paced, innovative company focused on AI solutions.

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.