Senior Manager, Demand Generation & Growth Marketing

For our client, we are seeking a Senior Manager, Demand Generation & Growth Marketing to join the team of a leader in the Energy & Utilities space.

This role will own demand generation strategy and growth marketing execution across multiple business lines, with a direct line of sight to pipeline creation and revenue impact. The ideal candidate will build integrated campaigns that strengthen awareness, improve lead conversion, and accelerate customer engagement across digital channels. This position partners closely with Sales, business unit leaders, and external partners to ensure marketing investments are aligned to commercial goals and measurable outcomes.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $145,000 – $155,000 annually

Responsibilities

• Develop and execute targeted demand generation strategies.
• Oversee marketing-related pipeline targets across various business lines.
• Create customer journeys that enhance awareness and lead generation.
• Collaborate with Sales and business unit teams on marketing investments.
• Manage inbound demand generation and program optimization.
• Run internal paid media campaigns while coordinating with external partners as necessary.
• Optimize conversion rates and engagement through digital channels.

Qualifications

• 7+ years in B2B demand generation, growth marketing, or digital marketing.
• Demonstrated success in driving measurable pipeline and revenue growth.
• Experience managing integrated demand generation across multiple channels.
• Hands-on experience with LinkedIn Campaign Manager and Google Ads.
• Strong grasp of lead conversion metrics and marketing analytics.
• Proficient in partnering with sales organizations for alignment.
• Project and stakeholder management skills are essential.
• Familiarity with marketing automation platforms such as Pardot is preferred.

Benefits

• Collaborative work environment fostering growth.
• Opportunity to work closely with multiple business units and teams.
• Access to cutting-edge marketing tools and technologies.
• Hands-on role that impacts company growth directly.
• Encouragement of continuous learning and data-driven decision making.

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.