Senior Director, Growth Marketing

For our client, we are seeking a Senior Director, Growth Marketing to join the team of a leader in the Healthcare space.

This leader will own a high-impact acquisition function focused on expanding patient growth through digital channels, rigorous experimentation, and data-driven investment decisions. The role will shape the strategy for performance marketing, new market entry, and scalable word-of-mouth growth while partnering closely with internal stakeholders and external agencies. This is a hands-on leadership opportunity to build and develop a nimble team that can improve efficiency, unlock new opportunities, and support meaningful outcomes in healthcare.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $190,000 – $220,000 annually

Responsibilities

• Own and drive the performance marketing strategy across all acquisition channels
• Build systems to enhance and measure word-of-mouth growth
• Establish and expand a diverse digital channel portfolio, including emerging platforms
• Implement a high-velocity A/B testing framework for continuous improvement
• Formulate and execute growth strategies for new market entries
• Lead and develop a nimble marketing team while coordinating with agency partners
• Make data-driven decisions to optimize growth initiatives and channel investments

Qualifications

• 10+ years in growth or performance marketing with team management experience
• Proven track record of managing a comprehensive performance marketing mix, including SEM, paid social, programmatic, and SEO
• Expertise in scaling acquisition channels with a focus on CAC, payback, and LTV:CAC
• Experience launching new markets and digital channels, not just optimizing existing ones
• Strong analytical skills with a background in building attribution and testing frameworks
• Experience managing agency partnerships and in-house decision-making
• Demonstrated leadership experience in nurturing and developing high-performing teams

Benefits

• Opportunity to contribute to meaningful and life-saving work
• Comprehensive healthcare benefits including medical, dental, and vision
• Mental health support with services like Talkspace and EAP
• Generous vacation policy of 4 weeks per year, increasing to 5 weeks after 2 years
• Sick leave accrued at 1 hour for every 30 hours worked
• 12 weeks of fully paid parental leave after 6 months of employment
• 401(k) retirement savings plan
• Hardware provided for remote work

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.