Senior Channel Lead, Marketing Sites

For our client, we are seeking a Senior Channel Lead, Marketing Sites to join the team of a leader in the Consumer Technology space. This role will support high-impact work that contributes directly to business performance and team success. You will collaborate across functions to move priorities forward, solve complex problems, and deliver measurable outcomes. The position offers the opportunity to influence both strategic direction and day-to-day execution in a fast-moving environment.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $156,183 – $321,554 annually

Responsibilities

• Oversee the operations and performance of the company’s marketing websites
• Develop channel-specific strategies and operating plans in collaboration with cross-functional teams
• Design testing frameworks for continuous optimization based on data insights
• Establish prioritization frameworks to manage resource allocation effectively
• Coordinate stakeholder groups for seamless execution and best practice scaling
• Advocate for audience needs in web content and user experiences
• Leverage technology and AI to enhance operational efficiency and personalization
• Ensure marketing site compliance with accessibility and legal standards
• Provide insightful data reporting and actionable recommendations to leadership

Qualifications

• 10+ years of experience in digital channel management, preferably in B2B or tech
• Expertise in managing multiple web channels with diverse business goals
• Proficient in operational governance for marketing sites including compliance and budgeting
• Skilled in analytics and experimentation to drive performance improvements
• Exceptional cross-functional leadership and stakeholder communication abilities
• Experience with digital content strategy, UX best practices, and web analytics tools
• Bachelor's degree in Marketing, Business, or related field preferred

Benefits

• Equitable, inclusive, and inspiring workplace culture
• Flexible work arrangements with minimal in-office requirements
• Access to a variety of health and wellness programs
• Opportunities for career growth and development
• Equity options to enhance financial rewards

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.