Performance Marketing Lead, Paid Social, Display & Video

For our client, we are seeking a Performance Marketing Lead, Paid Social, Display & Video to join the team of a leader in the Consumer Technology space. This role will support high-impact work that contributes directly to business performance and team success. You will collaborate across functions to move priorities forward, solve complex problems, and deliver measurable outcomes. The position offers the opportunity to influence both strategic direction and day-to-day execution in a fast-moving environment.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $152,000 – $209,000 annually

Responsibilities

• Manage and mentor a small team of channel specialists on strategy and execution
• Lead performance strategies for Paid Social, Display, and Video channels
• Own mobile acquisition strategies, including optimization and experimentation
• Create a data-driven framework to connect creative and performance outcomes
• Develop a unified roadmap for cross-channel testing and budgeting
• Collaborate with various teams to design experiments and improve performance metrics
• Monitor channel performance and communicate insights and opportunities to leadership

Qualifications

• 6-8+ years in digital marketing with focus on Paid Social, Display, and Video for desktop and mobile
• Expertise in mobile acquisition and related measurement techniques (such as app campaigns and MMPs)
• Proven ability to link creative strategy to measurable business outcomes
• Experience managing and developing a small team with a focus on coaching
• Ability to balance high-level strategy with detailed hands-on management
• Strong analytical skills, proficient in data-driven decision-making
• Hands-on experience with platforms like Meta, TikTok, and YouTube

Benefits

• Comprehensive health care including medical, dental, vision, mental health, and fertility services
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off plus holidays and flexible sick time
• Generous stipends for caregiving, pet care, wellness, and home office
• Annual professional development budget

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.