Director, Marketing Automation

For our client, we are seeking a Director Marketing Automation to join the team of a leader in the Hospitals & Medical Centers space. This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a healthcare environment.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $150,500 – $166,900 annually

Responsibilities

• Own strategy and operations of the Salesforce Marketing Cloud for physician outreach
• Establish a communications calendar translating clinical priorities into email campaigns
• Define audience targeting using attributes like specialty and referral history
• Lead execution workflows for campaign delivery, ensuring quality and compliance
• Collaborate with cross-functional teams to align messaging and optimize performance
• Define and report on key performance metrics to drive campaign improvements
• Supervise and mentor staff, fostering their career development and performance

Qualifications

• Bachelor's degree required; Master's preferred in Marketing, Communications, or related field
• 8 years of digital marketing or marketing automation experience, with a focus on email campaigns
• 3 years of management experience overseeing teams
• Advanced knowledge of Salesforce Marketing Cloud or similar CRM platforms
• Strong analytical skills for campaign performance and optimization

Benefits

• Comprehensive health and wellness programs
• Professional development opportunities
• Support for continuing education
• Work-life balance initiatives
• Collaborative and inclusive work environment

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.