Brand Manager

HQ: Westport, CT

This role requires strong background in traditional Food/Drug/Mass retail channel PLUS at least one role with hands-on management of eCommerce channel

Our client is a rapidly growing, science-driven consumer healthcare company focused on delivering innovative over-the-counter (OTC) products that meaningfully improve everyday health and wellness. With a portfolio of well-established brands, recent strategic acquisitions, and robust investment in breakthrough R&D, the organization combines the agility of a startup with the stability and resources of a mature company.

The company recently expanded through a major OTC brand acquisition and is gearing up for new consumer awareness campaigns and enhanced retail activation across top U.S. retailers. This is an exciting time to join a business that is scaling quickly and evolving its commercial capabilities.

The Role

The BM will have ownership of one brand and assist the Marketing Director with key responsibilities for the remaining portfolio including:

• Developing annual strategic business plans
• Managing brand marketing budget and P&L in conjunction with finance team
• Developing, launching and optimizing marketing communications, promotions and impactful media plans with external agency partners
• Managing eCommerce content and media strategies across key online retailers
• Analyzing and reporting on omni-channel business performance and participating in monthly brand forecasting and tracking
• Launching new products from idea generation to shipment in collaboration with Supply team and building comprehensive go-to-market support plans
• Collaborating with Sales on presentation development and customer marketing to support retail partners and line review processes

Who We’re Looking For

• Bachelor’s degree in marketing, communications or related field
• 4+ years of experience in brand marketing in CPG industry (health and wellness experience preferred)
• Strong background in traditional FDM retail channel plus at least one role with hands-on management of Ecommerce channel
• Comfort operating in fast-paced, dynamic environment with multiple stakeholders and priorities
• Willingness to travel up to 25% of the time to corporate office, conferences, retail customers etc.