Field Marketing Manager – DACH

Field Marketing Manager – DACH

Remote – Germany-based preferred (Munich area ideal)

Salary: Up to €76,000 per annum (DOE)

Full-time, permanent

Are you a native (or near-native) German speaker with solid field marketing experience across the DACH region? Are you ready to lead from the front, drive impact, and own regional marketing strategy in one of the most dynamic and fast-moving sectors: cybersecurity and training?

This is a brand-new opportunity to join a high-impact international marketing team where sales and marketing go hand in hand. With exciting expansion plans across DACH and Central/Eastern Europe, your expertise will shape the next chapter of the organisation’s growth in the region.

The Role

As Field Marketing Manager – DACH, you’ll take full ownership of the region’s marketing strategy and execution. From Munich to Frankfurt, Essen to Berlin, you’ll be driving B2B and B2C engagement, managing targeted regional campaigns, and delivering real pipeline value across critical sectors.

You’ll be a strategic thinker and a hands-on operator – planning and running events, aligning closely with the regional sales team, and crafting campaigns that resonate with local markets.

There's real scope for autonomy and the opportunity to bring best practices into a fast-evolving team.

Key Responsibilities

• Define and execute a region-specific marketing plan aligned with sales goals
• Lead integrated marketing campaigns to support revenue targets
• Manage both online and in-person events across DACH (e.g., Frankfurt – finance, Essen – critical infrastructure)
• Collaborate cross-functionally with Sales, Product Marketing, Content, Digital and Events teams
• Support lead generation through targeted account-based marketing (ABM)
• Partner with external media agencies and event vendors in DACH and (occasionally) CEE
• Report on campaign ROI and make data-driven recommendations

About You

• 5+ years in marketing, with at least 2+ years in B2B field marketing
• Deep understanding of the DACH market, especially the cultural nuances across Germany, Austria, and Switzerland
• Experience in cybersecurity, IT, tech, or training sectors preferred
• Strong campaign management, lead generation and event experience
• Familiar with tools like Salesforce, Pardot, Marketo, Hubspot and design via Canva
• Fluent/native in German and fluent in English
• Ideally based in Germany with ability to travel to Munich (quarterly) and London/Amsterdam (monthly)