Marketing and Communications Strategist

Overview

The Strategist is a key member of KW2's Research & Insights team, helping clients find clarity and focus on complex challenges. This role blends curiosity, analytical thinking, and creativity to turn data, research, and stakeholder perspectives into actionable brand, communication, and marketing strategies.

You’ll act as a consultant and thought partner—translating insights into positioning, messaging, and campaign strategies that drive change across KW2’s focus areas: higher education, public health, and workforce development.

Roles & Responsibilities

• Lead strategy development for assigned clients, from discovery through campaign implementation
• Partner with account, creative, media, and research team members to ensure strategies are grounded in insight and drive measurable outcomes
• Develop brand positioning, audience segmentation, messaging frameworks, and campaign strategies
• Write and present POVs, creative briefs, and strategic recommendations that inspire clients and creative teams
• Work in a consultative manner with clients and stakeholders to identify marketing challenges, frame opportunities, and co-create strategic solutions
• Facilitate workshops and discovery sessions with clients and stakeholders
• Collaborate with researchers to interpret data and translate findings into actionable direction
• Support new business efforts by contributing to proposals, strategic thinking, and client presentations
• Stay current on cultural, behavioral, and category trends that inform strategy
• Build and maintain strong client relationships as a trusted strategic partner

Qualifications

• 7–10 years of experience in brand, marketing, or communications strategy (agency or equivalent in-house experience preferred)
• Proven ability to connect audience insight, market context, and brand opportunity into clear strategy
• Strong storytelling and presentation skills with comfort leading client discussions
• Demonstrated ability to develop and present creative briefs, POVs, and strategic frameworks
• Experience facilitating workshops and stakeholder interviews
• Knowledge of or experience in higher education or public health a plus
• Collaborative, curious, and adept at navigating ambiguity to find clarity
• In the past, you may have had titles such as: Account Planner, Policy Advisor, or Communications Strategist, among others.

About KW2

KW2 is a full-service marketing agency with a mission to empower and improve lives. We create results for clients across three key industries— higher education, public health, and workforce development. Our core values include building authentic relationships, embracing difference, making an impact, and striving for greatness in all we do.

Few agencies can match the depth or breadth of KW2’s behavior change marketing expertise. Our proven approach has shaped hundreds of campaigns and improved millions of lives.

Diversity Statement

At KW2, we believe our people grow together in diverse, equitable, and inclusive environments where their unique insights, experiences, and backgrounds are valued and build authentic relationships. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, military veteran status, and all other characteristics, attributes, or choices protected by law.

Location Restrictions

This remote position is available to U.S. residents only. Wisconsin and Minnesota residents preferred, but other locations will be considered.