Marketing State Manager - Santa Catarina

Welcome to KTO Group, where innovation drives excitement in iGaming. Founded in 2018 by Andreas Bardun, we’re transforming online gaming with a focus on transparency and player satisfaction.

At KTO.com, we blend the thrill of sports betting with online casino entertainment, tailored to local markets and powered by our proprietary platform for a seamless, personalized experience.

KTO is a rising leader in LATAM, proudly ranked among Brazil’s top 10 iGaming brands. Join us as we set new standards in trust, innovation, and the future of iGaming.

Role Overview

As the State Manager for Santa Catarina, you will be the key driver in establishing and expanding KTO's brand within the state. You will have full P&L responsibility for the ABL marketing budget, focusing on local brand development and strategic partnerships.

Key Responsibilities

• Establish KTO's brand presence in local mid-funnel marketing channels.
• Enhance brand awareness and recognition through participation in relevant local events.
• Identify and secure partnerships with local influencers and ambassadors, aligning with KTO's brand strategy.
• Manage and optimize the ABL marketing budget to maximize ROI.
• Develop and implement targeted marketing campaigns tailored to the Santa Catarina market.
• Apply KTO's North Star metrics for marketing and retention, adapting them to the local context.
• Collaborate closely with the campaign and studio teams to ensure consistent messaging and product alignment.
• Maintain a proactive and results-driven approach in a fast-paced environment.
• Take ownership of initiatives that contribute to KTO's brand momentum.
• Monitor and analyze performance metrics to drive continuous improvement.

Qualifications

• Ability to excel in a high-paced, dynamic environment.
• Strong initiative and accountability in driving brand growth.
• Excellent communication and collaboration skills.
• In-depth understanding of the Santa Catarina market and consumer behavior.

At KTO, diversity isn't just a buzzword – it's our strength. We're all about creating an inclusive environment where everyone feels valued and empowered. Together, we're not just working on projects – we're making a real impact in our communities. Join us in celebrating diversity and driving meaningful change!

KTO is licensed for Brazilian sports betting and online gaming under Portaria 2.093/2024, ensuring a secure and regulated environment for our operations.

Participation is prohibited for:

Individuals under 18 (eighteen) years of age;

Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties;

• Persons who have or may have any influence on the outcome of a real event with a sports theme subject to fixed-odds lottery betting, including:
• Persons holding positions as sports directors, sports coaches, trainers, and members of the technical staff;
• Referees of sports, referee assistants, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of the technical staff;
• Members of the administrative or supervisory body of entities responsible for organizing competitions or sporting events;
• Athletes participating in competitions organized by entities within the National Sports System;

Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional.