Brand Manager

Location: Gurugram (Onsite)

Type: Full-Time

Experience: 2 to 4 years

About KSHM

We’re a roots-driven lifestyle brand blending Indian spirit with modern everyday living. Focused on comfort, movement, and thoughtful design, we create pieces that flow from yoga to work.

Loved by 1L+ customers and a growing 78K+ IG community, we’re building a brand that evolves with the people who wear it.

Role Overview

We’re looking for a Brand Strategist who can bring clarity, structure, and taste to everything we put out. This role goes beyond execution. It is about ensuring our content and communication feel intentional, consistent, and culturally relevant without becoming predictable or overproduced. You will work closely with the founders, shaping how the brand shows up across visuals, copy, and content systems, while staying deeply aware of cultural, national, and global shifts.

Key Responsibilities

• Lead and refine the brand’s visual and communication language
• Develop a distinctive aesthetic for content with a minimal, high-intent approach
• Plan and drive consistent content output and storytelling
• Own the content calendar and ensure everything goes out on time, every time
• Conceptualise and guide campaigns and launches
• Translate product, philosophy, and culture into clear, compelling ideas
• Track and interpret global and Indian cultural shifts, and turn them into relevant, original work
• Build and manage content calendars with strong execution discipline
• Collaborate closely with marketing and media teams
• Manage and mentor creative team members across design and content
• Ensure all output aligns with brand positioning and business goals
• Bring clarity and structure while keeping the work original
• Write and oversee copy across campaigns, scripts, and captions
• Ensure the work balances strong aesthetics with meaning and perspective

What We’re Looking For

• A strong sense of aesthetics, storytelling, and taste
• Ability to think in ideas and translate them into execution
• Clear, sharp communication and copywriting skills
• Deep understanding of social media and evolving formats
• Awareness of cultural shifts, both global and Indian
• Ability to distinguish between trend-following and original thinking
• Experience in creative, brand, or content-led roles
• Ability to think both creatively and strategically
• Experience leading teams and working cross-functionally
• Strong organisational skills with the ability to manage multiple projects
• Comfortable in a fast-moving, evolving environment

This role may not be for you if

• You rely heavily on references and trend replication
• You focus more on output than thinking
• You need constant direction or validation

Why Join Us

• Work directly with founders on brand thinking and execution
• Build and shape a brand language from the inside
• High ownership with real impact on growth
• A fast-moving, collaborative, and creatively driven environment
• Freedom to experiment with intent, not noise

Important

Please apply only if you are comfortable with working on your personal laptop and a 5.5 day workweek with 2nd and 4th Saturdays off

Send Applications: pranjal.pandey@coreasana.com

Instagram: @kshm.earth

Website: shopkshm.com