Social Media Marketing Manager

We are a global retail brand and we provide a wide range of comfortable and on‑trend footwear DTC across many countries and regions worldwide.

The Rol

• ePosition: Social Media Marketing Manager (Supervisor)
• )Location: Open / Remote (or specific location if applicable
• )Employment Type: Full‑time

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Role Overvi

ewAs the Social Media Manager (Supervisor), you will be the creator of social‑first ideas, the finder of trends, and the analyzer of data, working closely with leadership to bring high‑performing, brand‑aligned social content to life for our global audience while actively leveraging AI tools to drive efficiency and innovation

What You’ll

• DoSupporting the social and digital team in the proactive management of day‑to‑day activity and developing strong relationships with key stakeholders
• Managing day‑to‑day content calendars and creation across all social media channels, ensuring timely execution and operational excellence
• Developing social‑first content ideas that stop the scroll for always‑on activity, campaigns, and new business initiatives
• Leveraging AI‑driven tools and workflows to enhance content creation, streamline operations, and generate data‑backed insights, acting as an internal advocate for AI adoption within the team
• Contributing to the development of content briefs for the design team to ensure all assets are created in line with brand expectations
• Applying strong editorial judgment to review, refine, and approve copy across social channels, ensuring all content is on‑brand, accurate, and compelling
• Overseeing influencer and talent liaison to develop strong ongoing partnerships
• Managing community engagement, including comment moderation, ensuring timely and appropriate responses in line with brand tone of voice, and escalating reputational risks where required
• Creating sound media plans for projects, taking into account platform best practices, objectives, audiences, and budgets
• Implementing and monitoring paid social activity across platforms like Meta and TikTok, optimizing regularly to achieve the strongest possible results
• Developing performance and listening reports with meaningful metrics and actionable recommendation

Who You Are

• Bachelor’s degree in a related field, or equivalent practical experience
• Minimum 3 years of experience in a social team, fluent across platforms from TikTok to LinkedI
• n.Creative at the core with an eye for design, taking pride in producing content that stands out
• Obsessed with what’s new and topical in social media, keeping a pulse on emerging trends and the latest AI applications in marketing
• Familiarity with AI tools (e.g., ChatGPT, Midjourney, or other generative AI platforms) and a strong willingness to integrate them into daily workflows to boost productivity
• Background in editorial, copywriting, or content strategy is highly valued; a strong command of language and storytelling is essential to producing content that resonates
• Experience managing influencer campaigns from start to finish
• Strong account management and stakeholder support skills
• Highly detail‑oriented; little details are a big deal to yo
• Familiarity with CPMs and CPCs, comfortable with both paid and organic social strategie
• Understanding of social media engagement and monitoring tools
• A solution finder with a proactive, can‑do attitude
• Self‑starting and entrepreneurial by nature—bringing good ideas to the table proactively
• Strong values alignment with our commitment to sustainability, consumer‑centricity, and technological innovation

Requirements

• Must‑have: 3+ years of social media management experience, fluency in major social platforms (Meta, TikTok, etc.), experience with both organic and paid social, willingness to learn and apply AI tools, strong editorial or copywriting skills, and strong English communication skills
• Nice‑to‑have: Experience in the footwear, apparel, or sustainable fashion industry; background working with a global DTC brand; hands‑on experience using AI for content generation or data analysis; prior experience in a media, publishing, or editorial environment