Growth & Performance Marketing Specialist

About Us:

Koronet is the leading software company for vertical software, B2B e-commerce, and payment solutions within the floriculture industry. Our solutions include multiple ERP SaaS offerings and an e-commerce platform that enables end-to-end transactions across the B2B supply chain. Our mission is to become the most widely used system for the global floriculture supply chain. The company is backed by Radian Capital, a New York City-based equity fund with over $1 billion in assets under management.

Axerrio represents Koronet’s European software and e-commerce solutions. The Axerrio team focuses on rapidly growing its market share among flower and plant trading companies with a small but expanding team. Our products include a SaaS ERP, a B2B e-commerce solution, and procurement management tools. Every day, thousands of users rely on our systems to run their businesses.

About the role:

We are seeking a Growth & Performance Marketing Specialist to lead digital acquisition initiatives, drive qualified lead generation, and improve buyer experiences across its self-serve eCommerce ecosystem.

This is a hands-on, execution-focused role reporting directly to the Head of Marketing. The ideal candidate is highly analytical, experienced in performance marketing and CRM operations, and has a deep understanding of B2B eCommerce buyer behavior—especially in self-serve, self-buying environments.

This is an opportunity to work at the intersection of marketing, product, and sales to improve digital conversion paths, scale marketing impact, and support product-led growth.

Location: Argentina, Ecuador or Colombia (remote).

What you will do

Lead Generation and Campaign Execution

• Plan and manage multichannel demand generation campaigns across email, paid media, and LinkedIn
• Build and execute automation workflows, segmentation logic, landing pages, and lead scoring in HubSpot
• Optimize campaign performance through A/B testing, reporting, and continuous iteration
• Maintain and enrich target lead lists, and align closely with the Sales team on pipeline acceleration

eCommerce Growth and Buyer Journey Optimization

• Map and continuously refine self-serve buyer journeys across digital product lines to improve acquisition and conversion
• Collaborate with Product and Customer Success to enhance onboarding flows and support a seamless user experience
• Work closely with Product to align on digital product launches, new features, and enhancements that support our marketing strategies
• Contribute to revenue generation through digital channels that do not rely on direct sales engagement, enabling customers to evaluate, onboard, and activate independently
• Ensure all modals, campaigns, and in-product messaging reflect product value and drive user activation

CRM Ownership and Reporting

• Own day-to-day CRM operations in HubSpot, including automation, segmentation, and campaign tracking
• Analyze campaign data to identify drop-offs and optimize performance at each stage of the funnel
• Develop reporting dashboards and contribute insights on marketing effectiveness to leadership

Cross-Functional Collaboration

• Work closely with the Head of Marketing on strategic priorities, OKRs, and performance goals
• Partner with Sales to understand objections and feedback, and adapt campaigns accordingly
• Collaborate with Product on coordinated rollouts of new features, lighter product versions, and eCommerce enhancements
• Support lifecycle campaigns, onboarding communications, landing pages, and sales enablement content

What do we expect from you

• 4+ years of experience in growth, performance, or digital marketing in a B2B or SaaS organization
• Proven expertise with HubSpot, including workflow automation, segmentation, lifecycle management, and reporting
• Hands-on experience running LinkedIn Ads, outbound nurture campaigns, and optimizing self-serve conversion funnels
• Deep understanding of B2B eCommerce behavior, particularly in product-led or self-buying models
• Strong analytical skills, able to interpret data and improve campaign performance based on insights
• Excellent project management and communication skills
• Fluency in English is required; Spanish is a strong plus
• Experience operating in global, cross-functional environments is preferred

What we offer

• Remote-first team: work from anywhere.
• Training, mentorship, and room to grow into senior roles.
• English classes and professional development support.
• A collaborative culture where your ideas are welcome—and can become reality.
• Competitive salary based on experience.
• Full-time, indefinite-term contract.

Why Join Koronet

• Global and Remote-First: Work with a diverse team across the Americas and Europe, with flexibility to work from anywhere.
• Ownership Culture: We foster an environment where each team member takes ownership and is empowered to contribute to the company's success.
• Growth & Development: We support continuous professional growth and offer financial assistance for technical certifications and other learning opportunities.
• Compensation: Competitive salary and an indefinite contract, with salary negotiable based on experience.

If you're passionate about making an impact and growing with a dynamic, remote-first company, we want to hear from you!