As part of our ambitious growth strategy, our client is looking for a driven regional marketing manager to lead our go-to-market marketing execution across the France and Benelux region.

You'll play a pivotal role in localizing global strategies, executing persona-driven campaigns, and leveraging data for impact. We’re looking for a decisive, growth-focused leader with strong stakeholder management and team leadership skills to drive success in the French market.

Success will be measured by pipeline growth, campaign ROI, event engagement, and stakeholder satisfaction.

KEY RESPONSIBILITIES

Regional marketing planning & budgeting

Develop and execute marketing plans aligned with global campaigns and local commercial goals
Manage the regional marketing budget with a focus on ROI and pipeline acceleration
Act as a key regional voice in shaping global-to-local campaign strategies

Lead generation, nurturing and automation

Collaborate with Campaigns and RevOps teams to execute paid, earned, and owned media campaigns
Monitor funnel metrics, nurture program performance, and continuously optimize lead quality
Ensure alignment and transparency between marketing and sales on lead definitions, qualification, and follow-up

Content marketing and Thought Leadership

Localize centrally produced content to suit regional audiences
Write and manage content across social media, newsletters, and campaign landing pages
Foster a culture of social sharing and executive amplification in region
Regional newsletter programme management and maintenance
Ensure all deliverables are on-brand and follow our tone of voice

Customer engagement through events and sponsorships

Lead the execution of physical and digital events in-region, in collaboration with the global events team
Manage local media and sponsorship partnerships, ensuring performance reviews and spend optimization
Own regional content adaptation and distribution for Top Employers Certification campaigns

Stakeholder management

Collaborate with Sales, Client Success, and Corporate Marketing to ensure alignment and joint planning
Maintain relationships with key partners, suppliers, and media contacts in-market

Key Success Competencies

Company-wide: collaboration, customer focus, global perspective
Role-specific: driving results, commercial acumen, tech savvy, effective communication, planning & alignment, accountability

QUALIFICATION CRITERIA

Native English & French language skills with excellent written and verbal communication skills
Bachelor’s degree (or equivalent) in business, marketing or a related field
Proven experience as a Marketing Manager or similar role, within B2B
Familiarity with the markets France, Belgium and The Netherlands
Experience with marketing automation (Pardot, Hubspot, Marketo, Salesforce) and digital campaign management
Social media management and content creation skills – confident briefing design and writing digital copy
Previous experience with event planning and execution (online and offline)
Experience in the HR, Consulting, or professional services sectors is advantageous
You are data-driven, proactive, and comfortable in a fast-paced environment where learning and agility are key.
You test, learn, repeat. No waiting for perfect.

ADDITIONAL DETAILS

Tools used: Salesforce, Pardot, Microsoft Office, Monday.com, Canva, Google Analytics, Cvent
Work model: Remote-first with occasional in-person meetings and event attendance
Team culture: Highly collaborative, international, and mission-driven

OUR CLIENT OFFERS

Competitive remuneration (monthly salary + variable pay)
Solid benefits and flexible working conditions (human centric)
We pay you to pay it forward; 2 days company paid volunteering time off (VTO)
Dynamic, open, international and professional business culture
Plenty of room for initiatives and own responsibility
Work in a growing organization with colleagues from all over the world
Leader in HR, relied on by global clients such as DHL, Novartis, and PepsiCo
Fast growing company backed by HAL Investments, Netherlands

Our client is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift our client to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!