Growth Marketing Manager (Optimeal USA)

Role: Growth Marketing Manager (Optimeal USA)

Reports to: Head of the US

Location: Remote (USA)

About Optimeal

Optimeal® is a premium, European brand of pet food produced by Kormotech - a family-owned company with over 20 years of experience in the pet food industry. Optimeal is manufactured at the company's own facilities, comprising three high-tech plants. Recognized by Petfood Industry magazine among top 50 pet food manufacturers in the world, our branded and private label products are available today in more than 40 countries across the globe. Having launched in the US in 2021 Optimeal is now sold on Amazon, Chewy and across a range of independent stores on the East Coast.

Role Description

We are looking for a fast-paced, hands-on Growth Marketing Manager to lead our digital marketing execution in the US. Joining a scrappy remote team, you will be responsible for executing digital marketing plans, including paid media, CRO and CRM, rigorously testing different channels in a quest of finding the most sustainable way of expanding our mission to more customers. This role will include creating an efficient paid media content flywheel using internal and external resources. Reporting to the Head of US, you will define priority channels and ensure fast-paced, high-quality execution. We are looking for highly energetic individuals who are comfortable working with a remote international team and operating autonomously.

Responsibilities

• Own the Optimeal digital marketing strategy and execution
• Develop the annual digital marketing plan and budget, deciding on priority channels and budget split
• Execute digital marketing strategy, including Meta, CRM, influencer marketing and any other channels that will be defined as priority for this stage
• Develop and execute an efficient paid media content creation process, including UGC, photoshoots and any other content required
• Own and optimize Shopify website to help better understand efficiency of different marketing channels
• Consistently test and improve Klaviyo email campaigns
• Manage social media and influencer execution, own and oversee any agency relationships and other partners
• Support Amazon and Chewy digital marketing

Ideal Qualifications

• Proven track record of effective digital marketing execution for a consumer brand
• 5+ years in CPG, pet industry experience a plus
• Experience in digital execution in the omni-channel environment (Amazon/DTC/Retail)
• Experience testing different channels and prioritizing for growth
• Network of UGC creators and freelancers to create efficient content flywheel
• Strong analytical acumen with experienced managing budgets and owning reporting
• Entrepreneurial spirit who has a passion for innovation and thrives in a fast-paced environment
• Strong communication and presentation skills
• Love for pets!

What We Offer

• Competitive salary and bonus structure
• Remote employment with quarterly in-person meetings
• Opportunity to build a scaling business from ground-up and make an impact in shaping the direction and culture of the team
• Health insurance (incl. dental) and 401k plan
• Fast-paced, high-growth opportunity
• Significant opportunity for increased growth and responsibility with exposure across the business
• Exposure to consumer industry, including key events and educational seminars
• Laptop and anything else required for home work setup
• Free food for your pet!