Senior Manager, Product Marketing

Summary

The Senior Manager, Product Marketing role is responsible for product positioning, creating go-to-marketing plan for new product launches and develop content that communicates clearly the value of our solutions. The leader will develop a deep understanding of customer pain paints, buyer journey and create compelling value proposition and messaging that would support demand generation efforts.

Essential Functions

• Own the outward-facing narrative for the product portfolio—what we offer, who it's for, why it matters, and how it's different
• Develop and execute go-to-market strategies for new product launches with a comprehensive marketing plan
• Develop and refine value propositions, product messaging, and solution narratives that empower Sales, Marketing, and Customer Success to drive growth.
• Drive competitive intelligence and market research to influence product roadmap and demand generation
• Understand customer journey, pain points and create content for each stage to help accelerate sales pipeline
• Collaborate with Sales Enablement to create high-impact tools, playbooks, and training that equip field teams to sell the full portfolio with confidence
• Collaborate with demand generation teams on campaigns that drive awareness and adoption
• Support customer advocacy efforts by capturing testimonials, use cases, and success stories

Qualifications

• A Bachelor's degree in Marketing, Advertising, Business Administration, or a related field is typically
• Requires 7+ years of relevant experience in B2B marketing, preferably in Tech/Telecom industry
• Excellent verbal and written communication skills with the ability to create compelling stories
• Proven track record of developing successful go-to-market strategies and product launches
• Excellent project management, collaboration, and communication skills.

Kore Values

Customer Obsession

We earn trust through deep understanding and relentless commitment. We earn the trust of our customers and aim to delight them through our solutions – we want to be loved by our customers.

Be the Spark

We lead with energy, creativity, and urgency. We don't wait for change – we ignite it. We listen, engage, and encourage others to participate.

Own the Outcome

We take accountability seriously – delivering on our promises to customers, teammates, and ourselves. We finish what we start. We think like owners and we’re frugal where it makes sense.

Grit & Positivity

We face challenges head-on – with resilience, optimism, and determination. We look at these situations as an opportunity to create a positive outcome. When we make a commitment, we deliver. We challenge those in a respectful way that do not meet their commitments.

Challenge. Debate. But Be Human.

We speak up, question assumptions, and challenge ideas – not people. We aim for the best outcomes through respectful, direct, and open dialogue, keeping in mind we’re all on the same team.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

WORKING CONDITIONS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to remain stationary; move; lift, push, pull and/or move up to 35 pounds. The employee must regularly sit; use hands to finger, handle, or feel; reach with hands and arms; communicate. Specific vision abilities required by this job include close vision.

“KORE Wireless Group, Inc., is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of any kind. KORE is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at KORE are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, or belief, national, social, or ethnic origin, sex (including pregnancy), age physical, mental or sensory disability, HIV Status, sexual orientation, gender identify and/or expression, marital, civil union, or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. KORE will not tolerate discrimination or harassment based on any of these characteristics.”