Digital Marketing Manager

🌐 Digital Marketing Manager

Location: Remote (LATAM)

Employment Type: Full-time

📌 Job Summary

We are seeking a data-driven Digital Marketing Manager to own and enhance our online presence. This role encompasses social media management, website optimization, lead generation, and community engagement. You will leverage tools like Meta Business Suite, analytics platforms, and web design best practices to drive growth and foster brand loyalty.

🔑 Key Responsibilities

• Social Media Management: Curate content, execute campaigns, and grow engagement across platforms such as Meta, LinkedIn, and others.
• Website Management: Update and optimize the website (WordPress, Wix, Shopify) to enhance user experience and conversion rates.
• Community Engagement: Respond to messages, foster interactions, and build brand advocacy.
• Lead Generation: Design and monitor Meta/Google ads, landing pages, and CRM pipelines.
• Analytics & Reporting: Monitor KPIs (traffic, leads, engagement) and refine strategies based on data insights.
• Collaboration: Work closely with designers, copywriters, and sales teams to ensure cohesive campaign execution.

✅ Requirements

• Experience: Minimum of 3 years in digital marketing, encompassing social media, web management, and advertising.
• Technical Skills: Proficiency in Meta Business Suite, ad tracking tools (e.g., UTMs, Pixel), and lead generation platforms.
• Graphic design knowledge using tools like Canva or Photoshop.
• Web Management: Hands-on experience with CMS platforms (e.g., WordPress) and basic design principles.
• Analytical Skills: Strong ability to interpret data using tools like Google Analytics and Meta Insights.
• Language Proficiency: Fluent in both English and Spanish (written and verbal).

🌟 Nice-to-Haves

Certifications: Meta Blueprint, Google Ads.

💼 Why Join Us?

• Work Environment: 100% remote position based in LATAM.
• Autonomy: Opportunity to shape and influence digital strategy.
• Compensation: Competitive salary with performance-based bonuses.