As the Marketing Manager, you will be responsible for overseeing product marketing, content-driven demand generation, and partner marketing strategies. Your focus will be on creating compelling B2B SaaS messaging, executing strategic marketing campaigns, and developing high-impact content that drives awareness, leads, and revenue growth. This role requires a data-driven, strategic SaaS marketer who can translate complex product capabilities into clear business value propositions for HR, L&D, and compliance decision-makers.

The ideal candidate has a strong B2B SaaS marketing background, experience with product positioning, and a proven track record in driving demand and user adoption for software solutions.

Responsibilities:

Develop and execute multi-channel marketing campaigns (email, social media, paid media, content syndication) that generate demand and drive user acquisition.
Craft compelling B2B SaaS messaging that highlights the business impact, ROI, and competitive advantage of KnowledgeCity’s LMS and Learning Library.
Implement SEO, paid search, and inbound marketing strategies to attract and convert decision makers into clients.
Define and segment target audiences within HR, L&D, and compliance sectors to tailor messaging and engagement strategies.
Build lead nurturing programs and automated email sequences that guide prospects through the marketing funnel.
Develop and implement a SaaS product marketing strategy that effectively positions KnowledgeCity’s LMS as a leading corporate training solution.
Lead the creation of thought leadership content (blog posts, white papers, case studies, webinars, industry reports) to engage HR and L&D professionals.
Plan and execute go-to-market (GTM) strategies for new content releases and product features, ensuring strong adoption and engagement.
Align marketing efforts with Sales and Customer Success teams, creating sales enablement materials that support customer acquisition and retention.
Optimize landing pages and conduct A/B testing to maximize conversions.
Develop and execute a partner marketing strategy to attract, enable, and engage channel partners, resellers, and referral partners.
Create co-branded marketing assets, sales toolkits, and training materials that empower partners to market and sell KnowledgeCity’s SaaS solutions effectively.
Plan and execute partner recruitment campaigns leveraging digital channels, social media, and industry events to expand the partner network.
Track and analyze partner engagement and co-marketing performance to refine strategies.
Monitor and analyze key SaaS marketing KPIs (conversion rates, MQLs, SQLs, trial-to-paid conversions, CAC, LTV) to optimize strategies.
Conduct market research and competitive analysis to refine positioning and messaging.
Continuously optimize marketing campaigns based on data insights.

Required Experience and Qualifications:

5+ years of B2B SaaS marketing experience with a strong focus on product marketing, demand generation, and multi-channel campaigns.
Proven expertise in marketing SaaS solutions to HR, L&D, and corporate decision-makers.
Experience developing and executing go-to-market (GTM) strategies, product positioning, and competitive differentiation.
Strong background in SEO, paid media, inbound marketing, and lead generation strategies.
Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot) and CRM systems, with a data-driven approach to campaign optimization.
Excellent communication, writing, and storytelling skills, with experience creating SaaS-focused marketing content.
Strong project management and organizational skills, with the ability to manage multiple SaaS marketing campaigns simultaneously.
Ability to collaborate cross-functionally with Sales, Success, and Product teams to align marketing initiatives with business goals.