Mandarin Channel Marketing Specialist

• Job Title: Mandarin Channel Marketing Specialist
• Location: Australia (Sydney preferred) – Remote / Hybrid Work Option Available
• Employment Type: Part-time / Full-time  Initially part-time (20-25 hours/week) with potential to scale to full-time based on candidate expertise.
• Reporting to: CMO

About the Role

We are looking for a Mandarin Channel Marketing Specialist to develop, execute, and optimise marketing strategies targeting Mandarin-speaking audiences in Australia. The ideal candidate will be an advanced Mandarin speaker with excellent English communication skills, a deep understanding of Mandarin-language digital and offline marketing channels, and experience driving customer engagement and growth. This role requires strategic thinking, hands-on execution, and strong analytical skills to maximise brand presence and market reach.

Key Responsibilities

• Develop and implement marketing strategies tailored for Mandarin-speaking audiences in Australia.

• Manage end-to-end marketing campaigns across WeChat, Xiaohongshu (RED) and other relevant platforms (Douyin, Baidu, Weibo).

• Drive content marketing initiatives, community engagement, and customer acquisition through Mandarin-language digital and offline channels.

• Collaborate with internal teams to ensure consistent brand messaging across all platforms.

• Develop and execute influencer and KOL (Key Opinion Leader) marketing strategies to enhance brand awareness and credibility.

• Plan and oversee online and offline events, partnerships, and sponsorships targeting Mandarin-speaking communities.

• Monitor, analyse, and report on campaign performance, customer insights, and ROI to optimise future marketing efforts.

• Stay up-to-date with industry trends, competitor activities, and emerging marketing technologies in Mandarin-speaking markets.

Key Requirements

• Advanced Mandarin speaker with excellent written and spoken English skills.
• Ideally a certified translator and/or has strong copywriting and content creation experience for Mandarin audiences.
• At least 3 years of proven experience in marketing, digital marketing, or channel marketing with a focus on Mandarin-speaking audiences.
• Strong knowledge of Mandarin-language social media, digital marketing platforms, and community engagement strategies.
• Experience running campaigns on WeChat, Xiaohongshu. Knowledge of Douyin, Baidu, and other relevant platforms is a plus.
• Understanding of Australian market dynamics and cultural nuances of Mandarin-speaking communities.
• Strong analytical skills and experience using data to drive marketing decisions.
• Ability to work independently in a remote/hybrid work environment.
• Experience managing budgets, agencies, and external vendors.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Experience working in B2C or B2B marketing and sales.

• Knowledge of SEO/SEM strategies for Mandarin-language search engines like Baidu is a plus.

• Strong project management and multitasking abilities.

Why Join Us?

• Flexible WFH and hybrid work options with an office in Sydney.
• Opportunity to lead marketing initiatives for a growing audience in the Mandarin-speaking community.
• Work in a dynamic and collaborative environment with a forward-thinking team.
• Competitive salary and career growth opportunities.