Japan Marketing Planning & Research

Company Description

Founded in 2009, KKBC is a leading B2B tech marketing agency dedicated to inspiring brands through innovative strategies and creative communication. With services ranging from media planning and digital management to brand research and public relations, we operate across APAC, EMEA, and North America, offering significant career growth opportunities. As a global, location-free company, we embrace the diverse cultural contributions of our teams across multiple countries, leveraging these perspectives to meet both local and international market needs. At KKBC, we value our team as our greatest asset and are committed to providing a dynamic environment where employees can excel and contribute to our mission of creating inspiring brands worldwide.

Description:

We are seeking a highly organized and data-driven Marketing Demand Generation Manager to oversee and optimize the end-to-end marketing process, from planning and execution to reporting. This role requires expertise in data analytics and interpretation, marketing strategy & planning, performance tracking, campaign improvement/optimization, and reporting to ensure seamless campaign implementation and measurable outcomes

Key Responsibilities:

• Planning Process

• Do the data analysis and interpretation based on the client briefings, historical performance, and current campaign situations. Set the KPI’s based on the data analytics.

• Conduct market research to identify trends, target audience insights, and competitive positioning.

• Develop comprehensive integrated marketing plans by analysing different marketing tactics and budget allocation with respect to KPIs.

• Allocate resources and prioritize marketing tactics to achieve strategic objectives/KPIs efficiently.

• Collaborate with cross-functional teams to define and implement marketing strategies.

• Execution Process

• Oversee the implementation of marketing campaigns, ensuring alignment with strategic goals.

• Coordinate with creative, media, and digital teams to develop and deploy marketing assets.

• Manage multi-channel campaigns, including digital, social media, email, and content marketing.

• Ensure seamless execution of marketing plans within budget and timeline constraints.

• Monitor real-time campaign performance and KPIs, take a step to make necessary optimizations.

• Communicate & update about the activities and ongoing campaigns

• Reporting & Performance Measurement

• Develop and maintain reporting decks and marketing dashboards to track campaign progress.

• Measure and analyze KPIs across demand creation, lead generation, and nurturing.

• Identify trends, insights, and areas for optimization to enhance marketing effectiveness.

• Prepare weekly, monthly, quarterly, and annual performance reports for key stakeholders.

• Collaborate with the finance and sales teams to track return on investment (mROI) and customer acquisition costs.

Required Qualifications & Skills:

• Education: Bachelor's or Master’s degree in Marketing, Business, or a related field.
• Experience: Minimum 5+ years of experience in marketing strategy, operations, or analytics.
• Strong understanding of marketing planning, execution, and reporting processes.
• Proficiency in data analysis, performance tracking, and marketing automation tools.
• Experience with multi-channel marketing campaigns, including digital, social media, and paid media.
• Ability to manage multiple projects, meet deadlines, and work cross-functionally.
• Strong communication and stakeholder management skills.

Why Join Us?

• Exciting Projects: Work with a diverse range of tech clients and industries, helping them grow their presence in the Japanese market.
• Innovative Environment: Be part of a forward-thinking team that values creativity and out-of-the-box solutions.
• Career Growth: Opportunities for personal and professional growth through mentorship, training, and exposure to cutting-edge marketing strategies.
• Supportive Culture: Join a collaborative and results-driven team where your contributions are valued and recognized.
• Working Hours: Monday to Friday