Founded in 2009, KKBC is a leading B2B tech marketing agency dedicated to inspiring brands through innovative strategies and creative communication. With services ranging from media planning and digital management to brand research and public relations, we operate across APAC, EMEA, and North America.

As a global, location-free company, we embrace the diverse cultural contributions of our teams across multiple countries, leveraging these perspectives to meet both local and international market needs. At KKBC, we value our team as our greatest asset and are committed to providing a dynamic environment where employees can excel and contribute to our mission of creating inspiring brands worldwide.

Role Introduction:

We’re looking for a B2B Digital Marketing Specialist who understands the Japanese market and has strong experience in biddable media—including paid social, search ads, and display advertising. You will oversee paid media strategy, guide execution, and ensure campaigns align with client goals.

You’ll work closely with stakeholders to shape effective campaigns, provide direction based on performance insights, and support client relationships with clear reporting and strategic recommendations.

Key Responsibilities:

1. Strategic Marketing Planning

Create and execute both short-term and long-term marketing strategies focused on the Japanese market, with a deep understanding of local consumer behavior, trends, and market dynamics.
Lead and drive customer acquisition campaigns, including nurture and conversion strategies to attract new business while deepening relationships with existing clients.
Manage and optimize B2B lead generation campaigns to drive consistent and relevant traffic and qualified leads for our sales teams.
Use strong analytical skills to track key performance indicators (KPIs), measure campaign effectiveness, and provide regular reports to internal stakeholders.
Conduct in-depth product research and analysis to define target customers, assess competitive positioning, and evaluate campaign performance.

2. Client Handling & Project Management

Independently manage and oversee all client projects for the Japanese market, ensuring high levels of satisfaction and results. Serve as a trusted advisor for customers and align marketing strategies with their business objectives.
Communicate regularly with clients to understand their needs, update them on project progress, and handle any correspondence professionally. Ensure smooth project execution and timely delivery of marketing campaigns.
Actively contribute to the proposal process, including strategy development, planning, and presenting marketing recommendations that align with client goals.

3. General Support

Continuously improve and expand our marketing services to cater specifically to the Japanese market, ensuring we stay ahead of industry trends.
Collaborate with internal teams to enhance marketing efforts.
Work closely with other departments to align marketing strategies with business goals and product development initiatives, contributing to overall organizational success.
Take ownership of product improvements and adapt strategies and services to meet the unique needs of the Japanese market.
Support team development by sharing knowledge of biddable strategy and Japanese market nuances.

What We’re Looking For:

Minimum of 5 years in B2B marketing, ideally in tech, SaaS, or agency environments.
Strong knowledge of paid digital advertising strategy, especially across LinkedIn, Google Ads, YouTube, Twitter/X, and display networks.
Experience managing or overseeing execution teams—comfortable giving direction, reviewing performance, and optimizing strategy.
Familiarity with Japanese ad platform trends, audience behavior, and local campaign considerations.
Excellent communication skills, with experience in managing clients, understanding their needs, and delivering tailored solutions.
Organized, proactive, and comfortable working independently in a remote team environment.
Strong communication skills in both Japanese (native level) and English (business level).

Why Join Us?

Work with a diverse range of tech clients and industries.
Be part of a forward-thinking team that values creativity and out-of-the-box solutions.
Opportunities for personal and professional growth through mentorship, training, and exposure to cutting-edge marketing strategies.
Join a collaborative and results-driven team where your contributions are valued and recognized.