Channel Strategic Marketing Manager

Job Description

We’re looking for a Channel Strategic Marketing Manager to help grow our partner-led presence across EMEA. You’ll balance strategy with hands-on execution – developing and launching partner GTM plans, and working with local experts to create messaging and materials that truly connect in each market. Your work will help partners build trust, generate demand, and grow a joint pipeline through localized, co-branded campaigns.

This role calls for strong generative AI skills, someone who naturally uses AI tools to brainstorm ideas, plan campaigns, and create GTM content that stands out.

Job Requirements

• 5+ years in channel marketing or partner-led GTM roles, preferably in cybersecurity, compliance, or enterprise SaaS.
• Proven track record balancing strategic planning with tactical campaign management.
• Deep understanding of European regulatory frameworks (GDPR, NIS2, local data sovereignty requirements).
• Experience working with regional teams and external agencies to produce localized, co-branded assets.
• Strong project management skills and comfort with marketing tools
• Strong understanding of leveraging Generative AI systems and tools to support efforts.

Skills & Attributes

• AI-First Approach: Thorough understanding of the value of generative AI tools and their ability to drive value and swift execution to and through the channel for GTM motions.
• Strategic Thinker & Doer: Equally at home defining high-level plans and rolling up your sleeves to execute webinars or review copy.
• Partner-First Mindset: Passionate about enabling partners to sell and market collaboratively, recognizing their role as  trusted local authorities.
• Cross-Cultural Communicator: Fluent in English; additional European languages a plus. Skilled at adapting tone, messaging, and format to diverse audiences.
• Analytical &  Results-Oriented: Data-driven approach to pipeline growth, ROI measurement, and continuous optimization.
• Collaborative Leader: Proven ability to guide SMEs, align global and local teams, and influence without direct authority.

Job Responsibilities

• Strategic GTM Planning
  • Define and iterate a European channel go-to-market strategy that balances centralized vision with country-specific nuances
  • Support segmentation and help prioritize partners by market influence, solution fit, and readiness to co-invest in demand generation.
• Tactical Execution & Partner Enablement
  • Develop and manage partner marketing programs: co-branded collateral, localized whitepapers (e.g., data sovereignty guides), targeted campaigns, ABM activities.
  • Coordinate regional-to-global marketing operations (events, digital campaigns, outbound) alongside regional partner teams to ensure seamless execution.
• Regional SME Management
  • Organize and manage in-region subject-matter contract expert(s) to create compliance-centric thought       leadership: GDPR impact explainers, Schrems II workshops, local certification guides, etc.
  • Ensure all content resonates with cultural and regulatory expectations, driving credibility and demand.
• Joint Pipeline & PerformanceTracking
  • Orchestrate joint sales and marketing initiatives with partners, from planning through deal closure.
  • Define KPIs (pipeline growth, deal velocity, partner activation rates) and implement dashboards and regular business reviews.
• Ad Hoc Field Event Support
  • Provide occasional support forfield-led events such as industry trade shows, including localized content development, compliance-focused messaging, and technical resource coordination.

Job Benefits

• Private Medical Insurance (Bupa): Full coverage for you and your dependents, including 24/7 video consultations.

• Pension Scheme (Aviva): 3% employer and 4% employee contribution based on OTE.

• Bereavement Counselling: 24/7 helpline plus up to four sessions with qualified counsellors.

• Probate Helpline: Access to expert legal advice on wills and probate matters.

• WeCare Programme: Online GP, mental health, legal and financial support for you and your household.

• myStrength App: Personalised mental wellbeing support via mobile app.

• Toothfairy Dental App: On-demand dental consultations (£25 per appointment, employee only).

• Referral bonuses and employee stock options for everyone.