Digital Marketing - Staff

Responsibilities:

• Develop and execute digital marketing strategies to increase brand awareness and engagement.
• Manage social media platforms, create content, and optimize audience reach.
• Plan and implement SEO and SEM strategies to improve search rankings and web traffic.
• Analyze campaign performance using tools like Google Analytics, Meta Insights, and other analytics platforms.
• Optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
• Create and execute email marketing campaigns, including segmentation and automation.
• Work with designers and content creators to develop engaging marketing materials.
• Stay updated with the latest digital marketing trends and best practices.

Requirements:

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience: 3-7 years of professional experience in digital marketing.
• SEO & SEM: Strong knowledge of search engine optimization and paid search advertising.
• Social Media: Experience managing campaigns on Meta, Instagram, Linkedin, Twitter, and other platforms.
• Analytics: Proficiency in Google Analytics, Google Search Console, and other reporting tools.
• Advertising: Hands-on experience with Google Ads, Meta Ads Manager, and programmatic advertising.
• Email Marketing: Knowledge of email marketing platforms like Mailchimp, HubSpot, or Klaviyo.
• Content Marketing: Ability to create and optimize content for blogs, websites, and social media.
• Communication: Strong verbal and written communication skills.