Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform.

More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote.

We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next.

The role

Social media is where creators live, learn, and connect—and we need someone who speaks their language because they are one of them. As we scale from product-led growth to sales-led growth, we need a strategic content leader who can bridge the gap between creative storytelling and measurable business outcomes. We're looking for a Social Media Manager - Lead Generation to build an authentic relationship with creators, create engaging and innovative content, and drives both brand affinity and qualified lead generation. We expect this role to be 60% execution, 30% strategy, 10% internal collaboration.

This role is perfect for an established creator who has built their own business through social media and understands the unique challenges and opportunities that creators face. You'll own Kit's social media strategy and execution while bringing authentic creator perspective to drive measurable business results.

This role is perfect for a seasoned content marketing professional who thrives at the intersection of creativity and data and gets energized by executing social content.

Your support system

You will report to the Head of Marketing is led by the Head of Marketing, Christina Lhi. You will be part of an 8-person team made-up of Sr Affiliate Marketing Manager, Sr Creator Educator, Sr Lifecycle Marketing Manager, 2 Lead Product Marketing Managers, Lead Demand Gen Marketing Manager, and Creator Educator. You'll have direct access to Kit's creator community and customer success stories to fuel authentic social content that showcases real creator wins.

What You'll Do

First Week: Dive into Kit's current social presence across all platforms and conduct a competitive analysis of creator economy brands. Attend Get-To-Know-You (GTKY) meetings with Marketing, Product, and Creator Success teams. Get access to social media management tools, design assets, and our brand guidelines.

First Month: Complete a comprehensive social media audit and develop platform-specific content strategies. Shadow customer interviews to understand creator pain points and language. Present your 90-day social content calendar with clear growth and lead generation KPIs to the marketing team.

First Six Months: Establish Kit as a trusted voice in the creator economy through consistent, valuable social content. Achieve measurable growth in followers and engagement across primary platforms. Implement social lead generation strategies that contribute to qualified pipeline. Launch at least one viral-worthy campaign that significantly expands our reach.

First Year: You'll be instrumental in making Kit the go-to social media presence creators turn to for marketing education and inspiration. Your social strategy will directly support our revenue goals by generating qualified leads and building brand authority that shortens our sales cycle with creator prospects.

Skills

What will S.E.T. you up for success

Platform-native content creation across LinkedIn, Instagram, TikTok, and Twitter/X with proven engagement and conversion results
Social media lead generation - converting social engagement into qualified prospects and pipeline
Visual content creation (graphics, short-form video) that drives action, not just views
Social media analytics and performance optimization with focus on business impact metrics
Community building and audience engagement strategies that nurture prospects through the funnel
Project management and content planning with ability to execute consistent, high-quality content at scale

Experiences

4+ years social media marketing with proven growth results and business impact
B2B SaaS social media experience with understanding of longer sales cycles and lead nurturing
Experience with both organic and paid social strategies that drive qualified leads, not just awareness
Proven track record of scaling social accounts with clear before/after metrics and attribution to business outcomes

Traits

Natural storyteller who can make complex topics accessible while driving action
Data-driven creator with strong instincts for what content will perform and convert
Comfortable being Kit's social voice - willing to be visible and authentic as our brand representative
Self-motivated executor with strong project management skills and bias toward action
Growth mindset with willingness to experiment, iterate quickly, and optimize based on performance data
Deeply engaged with creator community - you live and breathe creator economy trends and conversations

What won't set you up for success

Purely corporate social media background without personal creator experience or understanding
Discomfort with personal branding or being visible as Kit's social voice and face
Focus only on vanity metrics like impressions, likes, or follower count without connecting efforts to meaningful business outcomes
Rigid content planning that doesn't adapt to real-time trends, conversations, and performance data
Inauthentic community engagement - treating creators as just an audience rather than peers
Preference for heavily produced content over authentic, timely social posts that drive engagement
Limited understanding of creator challenges - if you haven't been a creator yourself, this isn't the role
Inability to connect social activity to business results - we need measurable impact, not just activity

Working hours and location

We're 100% remote with team members across the globe. You’re encouraged to work the hours that work best for you—as long as you’re showing up for our All Team Calls, marketing-related calls, and delivering on what your role requires. Bonus if you’re based in Chicago, Boise, or NYC where our Kit Podcast Studios are located.

Perks + benefits include:

Profit Sharing
Kit equity
401k with a 5% match
We cover up to $1,950 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna.
$4,000 equipment allowance for your first two years, $3,000 budget every following two years
Individual learning + development budget ($3,500/year)
Gender affirming benefits
Childcare benefit up to $3,000 annually
Twenty (20) days of paid time off during each year of employment
Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
Ten (10) paid holidays a year
Two weeks of paid sick time each year, including mental health + well being days
Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period
Four-week, paid sabbatical after five years with the team
Fantastic in-person or virtual retreats with the team twice a year

How to apply

We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:

A phone screen with our recruiter
Hiring manager screen
Work sample
A technical interview

We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context.

Kit is an equal opportunity employer

We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply.

We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply.

Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Compensation Range: $125K