Senior Manager, Growth Marketing

The Opportunity

We are seeking a strategic and systems-oriented Senior Manager of Growth Marketing to architect and scale Kinomatic’s direct-to-patient growth engine. This leader will balance strategic vision with structured execution, overseeing the full funnel patient journey from awareness to advocacy, ensuring Kinomatic’s growth initiatives are repeatable, data-informed, and aligned with long term brand positioning in a regulated healthcare environment.

Responsibilities

• Develop and lead Kinomatic’s direct-to-patient growth strategy across digital acquisition, lifecycle marketing, and patient engagement channels.
• Design and oversee the full-funnel patient journey from awareness and education through consultation, conversion, and advocacy.
• Build and scale lifecycle marketing programs across email, SMS, and CRM platforms to support patient education and long-term engagement.
• Establish structured experimentation frameworks to test, optimize, and continuously improve growth initiatives.
• Lead the development of a Patient Ambassador program that activates satisfied patients to generate testimonials, referrals, and brand advocacy.
• Oversee digital growth channels, including paid social, organic social, landing pages, and marketing automation programs.
• Partner cross-functionally with Patient Navigation, Operations, and Clinical teams to ensure growth initiatives align with the patient experience.
• Evaluate and optimize marketing technology, tools, and data infrastructure to support scalable growth operations.

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field required.

Required Knowledge, Skills and Abilities

• Strong knowledge of direct-to-consumer (D2C) or direct-to-patient growth strategies across digital and lifecycle marketing channels.
• Comfortable leveraging AI and automation tools to increase speed, personalization, and testing velocity.
• Demonstrated ability to build and optimize full-funnel marketing programs from awareness through conversion and advocacy.
• Experience leveraging CRM and marketing automation platforms to build segmentation, lifecycle journeys, and engagement programs.
• Strong analytical mindset with the ability to translate data insights into actionable growth strategies.
• Experience managing or overseeing paid digital channels, including social advertising and conversion optimization.
• Ability to design structured testing and experimentation frameworks that drive continuous improvement.
• Experience operating in fast-paced startups or high-growth environments where building scalable systems is required.
• Strong cross-functional collaboration and communication skills, with the ability to influence stakeholders across teams.

Preferred Qualifications

• Healthcare marketing experience and/or highly regulated industry experience
• Experience building ambassador or referral programs

Salary Range: $112,200 – $179,500

Kinomatic is transforming orthopedic surgery through proprietary 3D visualization and VR technology that enables surgeons to rehearse procedures before entering the operating room. As we expand our direct-to-patient presence, we are building the scalable growth engine that powers awareness, education, and long-term advocacy.

Kinomatic is an equal opportunity employer and considers applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.