Kinguin, founded in 2013, has quickly grown to become a major player in the digital entertainment marketplace with over 17 million customers worldwide. 🌍 We offer a wide range of digital products, including video games and computer software, and have been a pioneer in supporting the esports industry through sponsorships of tournaments, events, and organisations. 🎮 At Kinguin, we are committed to innovation and pushing the boundaries of what's possible in gaming. Our team is made up of people from diverse backgrounds and skill sets, all united by their love of gaming and desire to create the best possible platform for our customers. 🚀

If you value having 🧡 Passion, Care & Impact 🧡 in your daily work, you will fit great in our team! You can read more about our values and work here.

Let's shape the future together and make gaming accessible and inclusive for everyone! 🤜🤛

What daily challenges are waiting for you?

The CRM and Marketing Automation Specialist will focus on the day-to-day management and optimization of users’ data and direct marketing campaigns (channels: email, web push, and popup), ensuring consistent performance improvement.

This Role Includes

Ongoing campaign management, ensuring all campaigns (on all direct channels) are running smoothly and delivering on sales and user engagement targets.
Taking care of collected user data, addressing errors, and enhancing data quality to improve analysis, segmentation, and personalization possibilities within direct marketing campaigns.
Data-driven decision-making, leveraging analytics tools to optimize campaigns based on actionable insights.
Collaborating with cross-functional teams, including Product, Category Managers, Growth and Performance team to align campaign goals with company objectives.
Delivering measurable results, ensuring that campaigns contribute to overall sales, growth and user engagement targets.

What you need to be successful in this role?

3+ years of experience in CRM, Direct Marketing, Marketing Automation, or a similar role.
Strong analytical skills, with experience in Google Analytics 4 (GA4).
Basic knowledge of HTML/CSS is a must (proficiency will be a plus).
Understanding of CRM/CDP platforms and marketing automation tools (Synerise, Insider, Braze, Bloomreach, etc).
Proven track record of optimizing email, web push, and popup campaigns to improve key metrics (OR, CTOR, CR).
Strong communication and collaboration skills.

What we offer?

Remote work within flexible hours.
Flexibility in contract options.
Monthly bonus opportunities tied to marketplace results.
Comprehensive benefit package:
Private Medical Healthcare (Enel-med).
Life Insurance (PZU) - possibility to take part in a group insurance.
Online Benefit Platform (120 points = 120 pln on MyBenefit).
Mental Health Platform (Nilo).
Sports Card (Multisport).
Two 50% discount codes for games every two months.
Seniority program (yearly discount code, up to 10 additional paid days off, bonus for 2, 5, 10, 15, and 20 years anniversary).