Marketing Manager

Job Type

Full-time

Description

The Role: Marketing Manager

Who You Are

You’re a driven marketing professional who thrives in fast-paced, collaborative environments. You’re energized by growth, not intimidated by change, and know how to pivot quickly while staying focused on near and long-term strategy. You have a breadth of B2B marketing experience and are eager to take ownership, playing a pivotal role in shaping the direction of the company’s growth. A Jack or Jill of all trades, you bring well-rounded marketing experience with a strong emphasis on digital. You’re a do’er. You’re looking to come in, collaborate and execute - not delegate.

In this role, you’ll drive awareness and demand for LiftNet among key audiences such as property managers, commercial real estate professionals, and elevator service providers. You’ll drive day-to-day digital marketing initiatives across content, website, email, and other key channels - while supporting select field and event marketing initiatives. You’ll report to LiftNet’s General Manager and work closely with Kings III’s VP of Marketing to help grow a cutting-edge technology solution that’s redefining building operations.

This position is available as full-time work-from-home/remote. If the candidate is located in Dallas, there is office space available alongside the Kings III Marketing Team. Occasional travel is required for internal company events (in Chicago or Dallas-Fort Worth area) as well as industry trade shows and other marketing events. <15% travel expected. **

Who We Are

Operating for over 30 years, LiftNet is a pioneer and leader in vertical transportation performance monitoring and management. We offer modern hardware solutions integrated with proprietary software systems to offer seamless monitoring and management of elevators, escalators, moving sidewalks and more. Accessible from any device, our customers can access real-time analytics and reporting on their vertical transportation portfolio, regardless of geographic location or distribution.

We’re proud to announce LiftNet has integrated into the Kings III profile; becoming LiftNet, a Kings III company. The move unites two highly complementary forces in the vertical transportation service space to create additional value, safety and reliability for critical infrastructure, commercial building owners and property managers across North America.

LiftNet will maintain our own identity, while LiftNet employees will receive Kings III benefits.

What You’ll Do

• Develop and execute tailored marketing strategies aimed at property managers, elevator service providers, and building owners
• Analyze customer and market insights, translating findings into actionable campaign ideas and messaging
• Collaborate with sales to align marketing efforts with lead gen and pipeline goals
• Plan and optimize digital campaigns (SEO/SEM/paid media), staying current on evolving search trends and adapting accordingly, including AI-powered search
• Own and manage the website, ensuring a high-converting, user friendly experience
• Develop and execute email campaigns
• Manage social media presence and engagement strategy
• Own content strategy and execution across web, email, blog, and sales collateral
• Write or manage the development of content assets, including web copy, blog posts, case studies, and email copy—leveraging external support as needed
• Align all messaging to brand tone and buyer pain points
• Collaborate with internal stakeholders and contributors to gather insights and support content development
• Plan and promote select trade shows and industry events
• Coordinate event materials including signage, collateral, and booth messaging
• Manage post-event follow-up campaigns and engagement efforts
• Track and report on event ROI
• Define OKRs (Objectives and Key Results), KPIs, track campaign performance, and make data-driven improvements
• Monitor digital marketing metrics to optimize spend across channels to maximize ROI
• Create monthly reports that tie marketing efforts to business outcomes

What You’ll Bring

• 5+ years in B2B marketing with a well-rounded background across content, campaigns, and events, and a strong grasp of digital strategies and execution (SEM, paid media, email, WordPress, and analytics tools like Google Analytics)
• Bachelor’s degree in Marketing, Communications, or related field
• A naturally curious mindset geared toward continuous learning, with a sense of humor!
• Hands-on experience with email marketing technology and/or marketing automation (Act-On or HubSpot a plus) and CRM systems (Salesforce preferred)
• Excellent communication skills with a proclivity toward cross-functional collaboration
• Strong organizational abilities and self-motivation, with comfortability working both independently and with a team
• Strategic thinking with the ability to execute tactically

What We Do

Our mission is simple - We provide critical communications services to help people in distress.

Our Core Values Are Even Simpler

• Honesty & Integrity
• Service to the customer above all else
• Do what is right
• Good enough is not good enough: pursue excellence
• Encourage individual initiative and growth

By living and breathing our mission and Core Values every day in everything we do, Kings III and LiftNet are creating opportunities for individuals and reducing risk, liabilities, and costs for businesses every day.

LiftNet provides a powerful layer of intelligence with its highly configurable, OEM-agnostic elevator performance monitoring platform. Designed for multi-site, multi-manufacturer portfolios, LiftNet provides centralized, cloud-based visibility into elevator and escalator activity. Both Kings III’s cutting edge emergency response and LiftNet’s visibility into elevator performance and analytics create a set of solutions that change the game for those properties managing diverse elevator portfolios across locations, brands and service providers.?Two Brands, One Unified Vision.

What’s In It For You

• Medical insurance with 1 HSA and 2 PPO plan options
• Flex Spending Account (FSA)/Dependent Care FSA
• Dental, vision, life, short- and long-term disability insurance
• Critical illness and hospital indemnity plans
• 401k with company contribution
• Employee Assistance Program (EAP)
• Company paid telemedicine 24/7 access
• Wellness Program
• Employee discount program
• 8 paid holidays, plus 1 floating holiday
• 15 days of PTO accrued in year 1
• Generous referral bonus program
• Work life balance (a must!)
• Team building, company events, attendance at our annual kickoff each January, and other fun events
• Relaxed professional dress code

Kings III is an Equal Opportunity Employer and committed to maintaining a drug-free workplace. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Salary Description

$80,000.00-$95,000.00