Director, Customer Marketing

About Kindsight:

Kindsight builds technology that helps nonprofits make a difference. For decades, Kindsight has supported the education, healthcare, and nonprofit sectors with modern fundraising software and the largest charitable giving database on the market. And as the giving sector evolves, so does Kindsight. Kindsight enables leading institutions worldwide (including >1/3rd of R1 Universities) to grow giving and improve fundraising operations while serving >4,000 nonprofits of all sizes with donor intelligence that unlocks strategic outreach. Our platform combines the only enterprise fundraising CRM built on Salesforce, advanced prospect research and donor analytics, and purpose-built AI to help organizations discover new donors, cultivate deep relationships, and streamline operations for sustainable growth.

Position Summary:

As the Director, Customer Marketing, you are a strategic thinker, strong communicator, and exceptional at building lasting client relationships. You are primarily responsible for leading a comprehensive customer marketing strategy that elevates our successful customers and drives advocacy, engagement, and customer value. We are looking for an experienced leader who can confidently bring together cross-functional teams, provide a data-driven point of view and cultivate a high-performing strategy that directly impacts customer retention and community.

With over 4,500 clients spanning a breadth of products and segments on our platform, you’ll have the opportunity to turn incredible customer stories into programs that fuel go-to-market success. You’ll lead customer initiatives that support product launches, key events, press, and commercial motions—driving business impact and deepening relationships with our most valuable asset: our customers.

This role will report to the Vice President, Product Marketing and will work closely with other teams within the company including Customer Success, Product, and Sales. You will have a deep understanding of Kindsight’s markets, customers, and competitors for use in crafting compelling stories and programs that engage our clients and deliver tangible value to our community.

What You'll Do:

• Define, own and execute Kindsight’s customer marketing strategy, creating a vision and operational plan that drives customer product education and adoption, increases customer loyalty and lifetime value.
• Develop and execute key customer marketing initiatives, ensuring alignment with customer success, product, and sales strategies
• Own ideation and execution for campaigns and communications into our customer base owning, 1:1, 1:few and 1:many motions
• Build and scale a pipeline of high-impact customer stories across use cases, industries, and personas—driving proof for campaigns, sales, and PR.
• Own the strategy, execution, and outcomes for peer review site programs review sites (G2, TrustRadius, etc) and support sales reference programs.
• Partner with product marketing and demand gen to activate customer advocates in major launches and GTM plays.
• Support customer recruitment, speaker prep, and storytelling for events including Kindcon, conferences, webinars, and industry speaking opportunities.
• Work with customer-facing teams to understand customer needs and turn qualitative insights into impactful programs.
• Find creative ways to measure the impact of customer marketing on our business, and share these with key stakeholders on a regular basis

What We’re Looking For

• 10+ years of customer marketing or related experience (at a B2B SaaS company), including 2-3 years of people management experience
• Bachelor's degree or college diploma in Marketing, Business, or related field
• Ability to succeed in a fast-paced environment, while working across diverse teams
• Highly organized project manager, ability to prioritize and manage competing deadlines
• Experience with HubSpot, Salesforce, WordPress, Gong, Gainsight a plus
• Ability to manage multiple stakeholders both internal and external
• Excellent communicator, with an ability to influence and compel through a confident and credible delivery
• Excellent written and verbal communication skills, with the ability to articulate technical information clearly and persuasively.
• Knowledge of the non-profit and fundraising industries or a keen desire to learn
• Willingness to travel throughout North America, as required

Compensation Range: $160,000 - $180,000 CAD OTE annually, based on experience, market benchmarks and role complexity. We aim to offer fair, competitive pay that reflects your skills and the market.

This advertised position is for an existing vacancy at Kindsight. At Kindsight, we’re proud to be a place where everyone belongs and has an equal opportunity to contribute, thrive and grow. We hire based on skills, potential, and impact, and we believe our differences fuel innovation. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. We’re building a workplace where everyone has the opportunity to do meaningful work and make a difference.

We leverage artificial intelligence (AI) tools to support certain aspects of our recruitment process. These tools may help with resume screening, drafting job descriptions, creating interview questions and occasionally identifying potential candidates. All hiring decisions are made by our people, not AI. Our intent is to use AI thoughtfully to streamline administrative tasks, improve the candidate experience and support fair, unbiased hiring practices consistent with industry standards.