Email & SMS Marketing Manager

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Kids Atelier is looking for a strategic, self-directed, and customer obsessed Email

marketing manager to lead the unified vision for large-scale marketing campaigns,

promotions, and customer experience initiatives across Kids Atelier’s owned marketing

channels and website.

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Responsibilities:

• Plan, develop and execute effective email & SMS marketing campaigns to

promote the various Kids Atelier brands and products;

• Collaborate with cross-functional teams to develop and plan email & SMS

marketing strategies to increase brand awareness and support the success of

new product launches;

• Collaborate with cross-functional teams to develop and plan email marketing

strategies for internal communications and overall employee experience;

• Manage and maintain an overall email/SMS calendar;

• Manage and develop audience segmentation strategies of the mailing lists by

researching brand demographics to identify and target the key audiences by

brand or division;

• Develop content that is aligned with the brand guidelines and with the brand’s

overall marketing strategy while increasing customer engagement;

• Analyze the email & SMS marketing campaigns’ performance and report on key

performance indicators such as conversion rates and related revenue;

• Evaluate ongoing execution of email & SMS marketing campaigns to identify

potential improvements, implement content changes to refine the subject

matter, conduct A/B testing and enhance the automated journeys;

• Manage post-mortem project reporting, analysis and recommendations;

• Ensure that emails & SMS follow the best practices while being compliant with

email marketing regulations for the US, Canada and Europe;

• Support the director of digital content in the development, planning and

management of strategies for digital tools;

• Support the day-to-day activities associated with all website operations efforts,

including coordination of internal and external requests, content creation,

update and upkeep of digital tools, and reporting as necessary;

• Stay on top of new practices, trends and strategies employed by industry leaders

to keep the email & SMS marketing campaigns fresh and innovative.

• Manage and develop a highly qualified team of email marketing professionals to

ensure best-in-class execution of Kids Atelier’s email marketing & SMS strategy.

Skills and Requirements:

• Bachelor’s degree in marketing, communications or a similar field

• Excellent English written and verbal communications is required

• 5+ years of relevant experience in email marketing or digital marketing

• Experience with email marketing automation platforms

• Proficiency with MS Office Suite

• Basic HTML knowledge is an asset

• Previous experience with Salesforce is an asset

• Basic knowledge of Smartsheet or similar tools is an asset

Qualifications and Competencies:

• Leadership and problem-solving skills

• Strong organizational and time management skills

• Thoroughness and attention to detail

• Ability to manage multiple requests and projects with competing priorities and

deadlines

• Excellent written and verbal communication skills as the candidate will produce

content for emails and SMS

• Strong analytical skills with the ability to interpret data and deliver actionable

insights

• Self-motivated with the ability to work independently, as well as in a group, to

achieve team goals