Digital Marketing Manager (SEO & YouTube)

Job Title: Digital Marketing Manager (SEO & YouTube)

Location: Worli

Department: Marketing

Reports To: Head of Business

About Kiddopia

Kiddopia is a leading edutainment app loved by millions of kids and parents worldwide. We’re on a mission to make learning fun, interactive, and engaging. To scale our growth, we’re seeking a Marketing Manager who can lead our SEO and YouTube strategies to maximise visibility, engagement, and conversions.

Responsibilities

• SEO Strategy & Execution

• Develop and implement comprehensive SEO strategies to drive organic traffic.

• Conduct keyword research, on-page optimization, link-building, and technical SEO audits.

• Collaborate with content teams to create SEO-friendly blog articles, landing pages, and app store listings.

• Track, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, or Ahrefs.

• YouTube & Video Marketing

• Build and manage Kiddopia’s YouTube channel strategy to increase subscribers, views, and engagement.

• Optimize video titles, descriptions, tags, thumbnails, and playlists for maximum visibility.

• Work with creative teams to plan video content calendars (educational, promotional, community-driven).

• Run YouTube ads and analyze performance metrics to improve ROI.

• Cross-functional Collaboration

• Partner with product, design, and content teams to align SEO and video strategy with brand goals.

• Collaborate with performance marketing to amplify video reach across platforms.

• Stay up-to-date with the latest trends in SEO, YouTube, and digital marketing.

Requirements

- 4–6 years of experience in SEO, YouTube, or digital marketing.

-Proven track record of driving organic growth through SEO and video marketing.

-Strong understanding of YouTube algorithm, SEO tools

-Creative mindset with ability to ideate engaging content.

-Excellent communication and analytical skills.

• Nice-to-Have

-Familiarity with kids’ content, edtech, or gaming industry.

-Experience running YouTube paid campaigns.

Kindly share Cv at kusum.t@kiddopia.com