Digital Marketing Manager

Company Overview

Keytours Vacations is a leading tour operator specializing in curated travel experiences across Europe, Asia, Africa, and Latin America. We offer personalized independent programs, small group journeys, unique accommodations, and flexible vacation packages. Our services also include cruises, shore excursions, private transfers, and custom group travel solutions—delivering unforgettable journeys with personalized care.

Location: Remote (Full-Time)

Role Summary

We seek a strategic and results-driven Digital Marketing Manager to join our growing team. This role will focus on driving digital performance through email marketing, social media, lead generation, and web analytics—helping expand our brand reach and convert interest into engagement and sales. The ideal candidate will have hands-on expertise with ActiveCampaign and a solid understanding of the customer journey within the travel industry.

Key Responsibilities

• Plan, execute, and optimize email marketing campaigns through ActiveCampaign, including automations, segmentation, and performance analytics
• Develop marketing funnels aligned with customer journeys and sales goals
• Manage lead-nurturing workflows to boost engagement and conversions
• Design and schedule newsletters, promotional emails, and drip sequences
• Integrate ActiveCampaign with external platforms (CRM, website forms, booking engines)
• Analyze campaign results and deliver actionable insights to guide strategy
• Oversee social media campaigns and digital content initiatives
• Collaborate with design, sales, and content teams to maintain cohesive brand messaging
• Monitor web traffic, user behavior, and conversion metrics using web analytics tools
• Stay current with digital marketing trends, tools, and best practices

Qualifications

• 3+ years of experience in digital marketing, with a minimum of 1 year directly managing campaigns in ActiveCampaign
• Strong knowledge of email marketing automation, lifecycle campaigns, and lead funnels
• Proficient in A/B testing, segmentation strategy, and data-driven campaign optimization
• Familiarity with basic HTML/CSS for email formatting (preferred)
• Experience with Google Analytics, social media platforms, or paid digital ads (preferred)
• Strong command of SEO/SEM principles and their integration into digital strategy
• Excellent communication, analytical, and project management skills
• Bachelor’s degree in Marketing, Business, or a related field

Why Join Us?

• Competitive compensation package
• Flexible, fully remote working environment
• Opportunity to work with a dynamic, international travel brand
• Career growth in a tech-forward and customer-centric company
• Access to industry tools, training, and global events

To Apply

Please submit your resume, a short cover letter, and any relevant samples or case studies of your digital work (especially ActiveCampaign projects) to [Insert Application Email or Link].

• Would you like this formatted for LinkedIn or another platform as well?