B2B Digital Marketing & Content Specialist (French-speaking)

Role Purpose

You will own the marketing performance of an assigned set of geographic markets, with Keystone's strategic marketing goals. Fluent French is essential to this role: you will own translation, localization, and quality control of marketing materials, campaigns, and client-facing assets in French, and act as the safeguard for tone and terminology consistency in that language.

What You'll Own

Geo Market Ownership

• Act as the owner and internal voice of your assigned geographic markets, aligned with Keystone's strategic marketing goals.
• Build and maintain the marketing plan for your geos and their segments, adapting global campaigns for local relevance , language, channel mix, seasonality, and cultural fit.
• Monitor market developments, competitor activity, and client sentiment in your geos, feeding insights back to the team and leadership.
• Own translation and localization for French (and any other language you speak): translating and quality-checking marketing materials, campaigns, and client-facing assets.

Inbound Marketing, Content & Segmentation

• Coordinate and execute activities across channels; conferences, email, blog, design, video, paid advertising, and content (whitepapers, case studies, data-driven reports), to engage a global B2B higher education audience.
• Ensure content creation aligns with the segmentation strategy, so each segment receives relevant content for its stage.
• Create segment lists from given criteria and ensure direct email marketing (DEM) strategy is properly executed.
• Proactively generate client testimonial videos and case studies, identifying candidates, securing participation, and driving production through to publication.

Webinars, Events & Tradeshows

• Identify, recommend, and execute webinars, events, and tradeshows relevant to your geos, including pre-event promotion and post-event follow-up.
• For events you own: source panelists, coordinate preparation and delivery, create presentations and supporting content, and manage technical execution.

Commercial Orientation, Reporting & Cost Stewardship

• Analyze the performance of your content and its contribution to inbound revenue, using data to inform your decisions.
• Report regularly on agreed KPIs for your geos and flag risks or underperformance early.
• Obtain and compare price quotes before commitment, track spend against plan, and escalate all spend decisions to the Head of Global Marketing.

What We're Looking For

Must-have

• Fluent/native-level French, spoken and written — essential for owning localization, translation, and market communication in Francophone Europe.
• Professional fluency in English — the team's internal working language for reporting, planning, and cross-team collaboration.
• Experience in B2B digital marketing, ideally with an inbound focus.
• Comfortable executing across multiple channels: email, content, paid advertising, and events.
• Commercially minded — comfortable with KPI reporting, data-driven decision-making, and cost stewardship (comparing quotes, tracking spend against plan).
• Strong project coordination skills, including managing external providers and stakeholders for events and content production.

Nice-to-have

• Experience in higher education or B2B education marketing.
• Additional language skills relevant to our global markets.
• Experience with HubSpot or a similar CRM/marketing platform.

About Keystone Education Group

At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career!

Application Instructions

Please send us your application by hitting the button "Apply here!".

Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.