Creative & Design Lead

Job Description

Bring bold ideas to life and elevate design standards in education. Keypath Education is seeking a visionary Creative and Design Lead to champion brand excellence and lead a high-performing design team. This role blends strategic thinking with hands-on creativity, driving compelling, student-centred design across digital, print, UX, and motion.

Key Accountabilities

Brand Guardianship & Design Excellence:

• Be the brand guardian for Keypath Education and its university partners, ensuring all marketing outputs deliver creative excellence, are aligned with partner guidelines and achieve channel objectives.
• Translate marketing strategy. student value propositions and creative platforms into compelling, student-centred designs that connects emotionally and drives action.
• Champion best-practice design principles across all channels and formats—social, digital, print, UX, and motion.
• Push creative boundaries to elevate design standards within the education sector.

Design Leadership and Team Development:

• Lead, coach, and inspire a team of in-house graphic and UX designers, fostering a culture of creativity, excellence and collaboration.
• Provide ongoing feedback, mentoring, and professional development opportunities to grow design capability across the team.
• Allocate resources effectively to balance BAU requirements with high-impact strategic projects.
• Lead by example as a “player-coach”—stepping in to design key projects or support the team during peak periods.

Design Workflow Optimisation:

• Ability to be able to work simultaneously across multiple brand identities and remain on-brand
• Design chapter lead who leans into complex design projects to ensure the briefs are clear and work is sequenced correctly to ensure a smooth delivery
• Establish and maintain design standards, templates, and guidelines to drive consistency, quality, and efficiency.
• Manage design systems, asset libraries, and production processes to enable scalability and efficiency.

Collaboration & Stakeholder Engagement:

• Partner closely with the Content Manager, Content Producers, Marketers, and Digital teams to ensure creative solutions are audience-led and aligned to campaign objectives.
• Collaborate with internal stakeholders and external partners to deliver high-quality creative that inspires and engages students.
• Confidently present creative concepts and articulate design decisions to stakeholders, building trust and influence.

Innovation & Operations:

• Actively explore design trends, AI technologies, and platforms to ensure creative output is modern, competitively differentiated, and is delivered in an efficient way
• Introduce new ideas, formats, and tools to enhance creative outputs, efficiencies and student engagement
• Foster a culture of test-and-learn within the design team—using performance insights to refine creative approaches.

Qualifications

Experience:

• Tertiary qualification in Design, Visual Communications, or a related field
• Minimum 7+ years as a senior designer or design manager, within marketing, creative services, or agency environments, ideally for service based industries
• Demonstrated experience managing and mentoring design teams, with a track record of building creative capability.
• Strong portfolio showcasing a breadth of design work across digital, print, UX, and motion.
• Proven experience building or elevating a company’s visual identity, style guide, and brand systems.
• Experience translating marketing strategies and value propositions into compelling creative executions that deliver measurable outcomes.
• Background in fast-paced, multi-stakeholder environments with competing priorities.

Technicial:

• Mastery of Adobe Creative Suite and Figma - able to design everything from social posts to websites and collateral.
• Expert knowledge of design principles across digital, social, print, and motion.
• Understanding of UX best practice and designing for digital customer journeys.
• Experience with video editing, animation, and motion graphics.
• Excellent presentation and communication skills—able to confidently explain design rationale to stakeholders.

Special Requirments:

• Attendance at on-campus or in-person meetings as required
• Willingness to travel interstate for any of the above as required

Additional Information

Benefits and Rewards:

• Opportunity to work in office, hybrid or remotely
• All the necessary equipment for success.
• Internet Allowance for remote work.
• Paid Mental Health days for your well-being.
• Access to LinkedIn Learning
• Learning Labs designed to promote L&D
• Toolkits for Digital Health and Mental Health support.
• Employee led programs such as Culture Club, Team Green, Sustainability and more
• Company events and activities run in office and remotely

Why Keypath?

• Embrace Your Authentic Self: A supportive culture recognized as a top workplace (Ranked #6 on 2024 the Best Places to Work Australia©).
• Global EdTech Leader: Join an industry on the rise.
• Continuous Growth: Upskill through discounted study opportunities.
• Transform the World: Contribute to upskilling and reskilling globally.
• Make an Impact: Help solve future economic and social challenges.

Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.

Apply now to unlock your potential with Keypath!

NOTE: Please include a PDF portfolio to your application, alongside your resume, to showcase your design expertise.