Brand Marketing Manager, KendaKids

Job Title: Brand Marketing Manager, KendaKids (USA remote)

Location: Remote USA

About Us

Join one of Europe’s fastest-growing nutrition success stories.

Kendal Nutricare creates world-class nutrition for every stage of life — from Kendamil infant and toddler formula to Kendalife adult nutrition. We’re a family-owned, purpose-driven business with big global ambitions.

In 2025, we were ranked the UK’s fastest-growing food and drink company, with Kendamil now one of the fastest-growing baby brands in the world, the No.1 Organic formula in both the UK and USA, and available in 45+ countries (and counting).

As the only British infant formula manufacturer, we’re proud to produce our award-winning products here in the UK using British full-cream milk, with no palm oil or unnecessary additives — trusted by families worldwide. We're still family-owned and still building on that same whole-milk honesty as we grow - from baby formula to weaning products, supplements and early childhood nutrition. Wherever your family is on its journey, we're here for it, every step of the way.

We’re on an exciting path – join us!

About the role

As the dedicated marketing lead for KendaKids, you will play a key role in developing and growing the brand within the kids’ nutrition category.

You will contribute to brand strategy and positioning, and lead the development and execution of campaigns, product launches, community initiatives and events designed to build brand awareness, trust and engagement with parents and children.

You will work closely with our Creative, Paid Media, Social, Creator/Influencer, Healthcare and Retail Marketing teams, providing clear briefs, consumer and market insights, category trends and competitor analysis to support effective execution across channels.

You will also own the brand's key performance indicators, including brand health, awareness, community and advocacy metrics, as well as regular performance reporting and insights to inform future activity.

Key responsibilities:

Brand Marketing & Campaign Execution

• Translate KendaKids’ brand strategy and positioning into integrated campaigns and consumer-facing marketing, bringing “nutrition insurance” and “loved by picky eaters, trusted by parents” to life across key touchpoints.
• Lead seasonal and always-on brand activity, including campaigns, new product launches, back-to-school and retail activation windows, from concept and briefing through to execution.
• Develop brand narratives and launch toolkits for new products, working closely with PR and Communications on earned media opportunities.
• Evaluate partnerships and sponsorships, including co-marketing, influencer and ambassador programmes, and cultural moments, with a focus on long-term brand equity.
• Act as the brand steward, maintaining brand guidelines and ensuring consistent tone of voice, messaging and execution across internal teams, agencies and partners.
• Own and report KendaKids’ key brand health and advocacy metrics, including awareness, share of voice, community growth and engagement.

Retail & DTC

• Develop marketing materials, sampling programmes and in-store and online activation assets to support KendaKids’ retail and DTC growth.
• Partner with Retail and DTC teams on KendaKids launches, retail expansion and promotional activity.

Insights & Cross-Functional Partnership

• Monitor the competitive landscape across kids’ nutritional drinks, food, beverages and supplements, using insights to inform brand strategy, positioning and messaging.
• Partner with the Senior Manager, Content, Social & Influencer to align KendaKids activity with the wider Kendamil content, social, creator and influencer calendar, ensuring a consistent brand family.
• Work with Legal and Regulatory to ensure all nutritional, health and comparative claims are reviewed against Kendamil’s existing claims matrix before publication.
• Partner with and support the Marketing Manager, Canada as KendaKids expands into the Canadian market.

Qualification and experience:

• Strong brand marketing, integrated marketing, or campaign management.
• CPG experience essential; food, beverage, supplements, beauty or better-for-you consumer categories.
• Skilled at driving brand campaigns from brief to launch, with a track record of proven results - campaigns that hit their launch dates and moved a metric you can point to (engagement, trial, sell-through, conversion).
• Strong project management skills; comfortable managing multiple workstreams and external partners/agencies at once.
• Experience briefing and managing creative and content production.
• Comfortable working within an established claims/approval process.

Desirable:

• Familiarity with tools our marketing team already runs on: Sprinklr, Canva, CapCut, Asana, Slack, Meltwater.
• Experience within a fast-scaling, founder-led consumer brand.

Why Join Kendamil?

• Join a fast-growing British nutrition business with an ambitious international growth strategy.
• Be part of the team building and growing KendaKids, a new brand within the kids’ nutrition category.
• Work in a family-owned business where teams are close to decision-making and have the opportunity to make a visible impact.
• Have the opportunity to work on new products, new markets and high-profile brand initiatives as Kendamil continues to grow.
• Join a business that is focused on quality, innovation and putting consumers at the centre of what we do.