Integrated Marketing Manager

Title: Integrated Marketing Manager

Contract Duration: 6 months to start; open to extension

Contract Type: W2 under Staffing Supplier

Pay Rate: $70-76/h

Start Date: September 15, 2025

Location: Remote

Visa Sponsorship: Not provided

Executive Summary

We are seeking a strategic, resourceful, and high-performing Integrated Marketing Manager to lead go-to-market and engagement campaigns for new Pass Benefits. You will define and execute omnichannel marketing strategies to launch new benefits, drive adoption, and ensure members realize value from their Pass membership. Reporting to the Sr. Integrated Marketing Manager, this role collaborates with Product, Strategy & Operations, Analytics, and Creative teams to bring consumer insights to life and deliver measurable business impact.

Key Responsibilities

• Define and implement go-to-market strategies for new Pass Benefits, including audience segmentation, value proposition development, launch plans, and ongoing sustain efforts
• Partner with Analytics and Research to understand consumer needs and inform impactful campaign strategies
• Build and execute integrated marketing programs to increase awareness, adoption, and retention of Pass Benefits across owned, earned, and in-product channels
• Collaborate cross-functionally (Product, Strategy & Ops, Engineering, Finance, Creative, Comms) to launch new features and drive adoption
• Develop audience-first messaging and campaigns to increase member engagement and communicate the value of Pass Benefits
• Execute ongoing marketing initiatives (email, paid media, in-app, web) to deepen benefit engagement and retention
• Manage campaign planning, asset creation, and cross-channel execution
• Leverage data and reporting to optimize campaigns, measure impact, and identify new opportunities for adoption and engagement
• Create regular performance reports to share learnings and recommendations with key stakeholders

Skills & Qualifications

• Bachelor’s degree or higher required; MBA a plus
• 6+ years of B2C marketing experience, preferably consumer products, technology, or subscription/membership programs
• Strong success defining and executing go-to-market strategies and driving measurable adoption
• Experience working cross-functionally to bring new features to market
• Demonstrated success in translating consumer insights into actionable marketing strategies and building data-driven, creative campaigns
• Excellent communication, presentation, and stakeholder influencing skills
• Entrepreneurial mindset and comfort operating in a fast-paced, evolving environment
• Proven leadership of cross-functional teams and collaborative project management

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

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About Kelly

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Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.