Keep What You Earn Co. is hiring a Marketing Specialist to assist in executing our multi-channel marketing strategy. This role is for a resourceful hands-on marketer who thrives in B2B environments and understands messaging. The objective of this role is to systematize out client acquisition process through intentional targeting and data collection.

Your work will be focused on increasing consult bookings, driving a consistent flow of qualified CFO leads, and elevating our presence within the medspa, beauty, and wellness industries as well as our ideal clients who are looking to scale or sell their business. You will help multiply our marketing presence and efforts, lead campaign execution, and collaborate cross-functionally to scale what works.

Responsibilities include, but are not limited to:

Studying our niche, messaging, and offers
Conducting competitor, market, and customer research to surface content ideas and opportunities
Using AI tools (ChatGPT, Descript, etc.) to streamline workflows and repurpose content
Ensuring social content aligns with core content pillars and messaging
Managing company Facebook, LinkedIn, and IG pages, interacting as company
Posting in client industry Facebook groups as Shannon
Encouraging team members to share company posts and drop reminders in Slack
Graphic design for social media (many starting templates provided)
Sending mailers to client prospects
Researching industry conferences and speaking engagements
Managing Google ad campaigns pointing specifically to podcast episodes
Editing and designing thumbnails for YouTube videos (simple podcast format)
Podcast guest invitations and outreach
Podcast pitches for Shannon
Programming email marketing sequences
Podcast editing (if skilled and desired)
Hosting 15-min discovery call screenings with prospects once trained
Assisting with implementing CRM system
Website updates in Squarespace
Tracking KPIs - forms received, calls booked, close rate, podcast performance, content performance, ads

We are looking for a well-rounded savvy marketing specialist who can roll up their sleeves and help multiply our reach but focus on the activities that make the most impact.

Tools You Should Know (or Be Willing to Learn Quickly):

Google Ads
Google My Business
Meta Ads
Bing Ads
X Ads
LinkedIn / LI Sales Navigator
Apollo (currently testing)
Klaviyo (looking at unwinding)
Squarespace
Canva
Loom
Outlook
Riverside
Fathom
Slack
Asana
Zoom
ChatGPT / AI tools for marketing productivity

Traits & Values That Matter Here

Active listener who surfaces content from real conversations and pain points
Relentlessly curious about our audience, competitors, and trends
Practical and impact-focused over flashy or fluffy
Low ego, high execution because no one is above small actions that drive results
Creative problem-solver with marketing instincts
Proactive communicator and reliable follow-through
Values efficiency and integrity over perfection

Experience Required

5+ years in B2B marketing (bonus for experience with financial professionals or consulting)
Deep understanding of brand, conversion, and content marketing principles
Bonus: exposure to medspa, beauty, wellness, or premium service-based businesses (our clientele)
Bonus: worked with consultants, professional services or financial professionals

Reporting Structure & Growth